Does America Know Of Twitter?

Tom Webster from Edison Research presents data on how Twitter is used in the USA and highlights several key findings.

More people know of Twitter.

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%)

Mobile is key to Twitter use.

Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

People are possibly watching, listening, and talking about your company.

51% of active Twitter users follow companies, brands or products on social networks

Full report from Edison Research includes Tom Webster's video presentation and PDF of the slides.