Farmers, Ranchers, and Marketers Digital Expectations?


With respect to new and social media, across  beef,  dairy,  poultry, swine, and  crop farmers, 30% of the people spent at least 10% of their week reading watching, or listening to industry information. 50% of the people spent 20% or more of their week reading, watching, or listening to industry information. This is from a survey series conducted Q1 2010. In a survey conducted Q2 2011, 87% of swine producers listed email as their most valuable communications tool today, with newsletters and magazine at 39% and 25%.