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From Edison Research: The Podcast Consumer 2009
Submitted by Truffle Media N... on October 2, 2009 - 3:11pm.
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From Edison Research: "This data presentation was originally delivered as a webinar in conjunction with the Association for Downloadable Media on May 21, 2009. The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of the growing audience for audio and video podcasts. Data for this research presentation is derived from the 17th Arbitron/Edison Research Internet & Multimedia Research Series, one of the longest-running and most comprehensive series of studies on consumer usage, adoption and behavior surrounding new media and technology."
The Podcast Consumer Revealed 2009
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