How are Farmers and Ranchers Using Social Media?

Grassroots Efforts Can Make A DifferenceAt the end of August I spent several days at the Agvocacy 2.0 Training conference, meeting farmers and ranchers wanting to learn more on how to use new and social media to tell their agriculture stories.

They were energized, excited, and ready to learn. They understood the farm and ranch business/life style extremely well. But they also knew that few people in the USA truly understood what it takes to grow safe and affordable food.

These 60+ talented people came to Chicago from across North America to share their agricultural new/social media activities. The conference offered personal stories from people like Chris Chinn, who shared consumer food misperceptions stories, to sessions on how to create impactful videos and blogs.

This was the first conference of its kind, put together through the AgChat Foundation, whose mission is to empower farmers and ranchers to connect communities through social media platforms. One of the highlights of the conference was The Evolution of Online Agvocacy video, which shared how agriculture and social media are coming together. The video's key message,"Why Agvocate? If you don't tell it, who will?", highlighted the need for those people in agriculture to positively impact non-ag people's perception of agriculture - because if we don't, no one else will.