How Do You Communicate With Farmers And Ranchers?

Kristi Moss and Sara Steever, Paulsen Marketing, published a presentation highlighting some of the steps agri-marketers need to take to connect with those in agriculture.

Some of their advice?

What marketers need to take away from this is that digital properties are becoming the new face of business, and websites and e-newsletters must be mobile enabled to maintain the attention of the producers. Also, the number of producers using mobile devices will continue to increase with advancements such as larger screens and easier to use buttons.

The presentation contains several videos of producers sharing their thoughts on mobile devices, online privacy, and the shortcomings of current technology.

A PDF version of the presentation is also available.