Digital: What Do Farmers, Ranchers, and Marketers Expect?

family-on-a-tractor.jpgWith respect to new and social media, here are some things we have observed: across beef, dairy, poultry, swine, and crop farmers, 30% of the people spent at least 10% of their week reading watching, or listening to industry information. 50% of the people spent 20% or more of their week reading, watching, or listening to industry information. This is from a survey series conducted Q1 2010.

In a survey conducted Q2 2011, 87% of swine producers listed email as their most valuable communications tool today, with newsletters and magazine at 39% and 25%.

Amongst agriculture communicators, when asked what they believed the most valuable communications tool is today, email still was at top, but web sites, social media, and smart phones passed newsletters and magazines.
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When those same agriculture communicators were asked what they believed the most valuable communications tool will be in a few years, social media and smart phones passed email as the most valuable tool.
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While many agriculture communicators are familiar with webinars, online media consumption, and using a smart phone, 62% feel they are beginners or have no expertise in search engine optimization (SEO).
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This information is from a survey Truffle Media conducted in August 2011 (PDF).