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Marketing is no longer about 'How many people, an old metric, but about 'Who'
Submitted by John Blue on September 11, 2009 - 4:10pm.
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September 10, 2009
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What is happening in agriculture new/social media?
Thanks, again, for listening!
The Truffle Media Networks team
feedback@TruffleMedia.com
Stay connected via LinkedIn, Twitter, or Facebook to learn more about Truffle Media Networks and our show series BeefCast, CropVillage, DairyCast, PoultryCast, and SwineCast. And send us a note to learn more about the Truffle Media Networks show series audience profiles.
What is happening in agriculture new/social media?
- Conversations versus tools Mica Veihman, Monsanto's social media team lead,
talks with Ned Arthur about having digital conversations and not focusing on the tools. - Sharing the conference National Institute for Animal Agriculture's ID-INFO Expo 2009 has selected conference media being shared via BeefCast.com's Conference Connection series. Conference Connections provide a way to share information with those that may have missed a segment of a conference or want a refresh on what they heard while at the conference.
- Using videos to engage public in ag conversations The National FFA and its student members helped raise the public’s awareness of the importance of agriculture through a series of videos, from the 2009 Washington Leadership Conference (WLC) held during the summer of 2009.
- Finding things on the social web Social Mention is a useful tool to help scan the social web (more than just Twitter and Facebook!) for topics, ideas, and issues of interest. Social Mention searches blogs, micro-blogs, bookmark sites (Delicious, Technorati, etc.), photo sharing sites like Flickr, and other real time web sites. The power in this tool is its ability to provide metrics associated to discussions, key phrases, and who is talking.
- It's not about how many Mitch Joel, TwistImage, chats with Chris Penn on Marketing Over Coffee about the ideas behind Mitch's new book Six Pixels of Separation, Everyone Is Connected. Connect Your Business To Everyone . One of Mitch's main messages: "Marketing is no longer about 'How many people', an old metric, but about 'Who'". Listen in as Chris and Mitch dig into what digital marketing really means.
- Want some marketing power? Marketing Profs' YouTube channel has several videos ranging from 3 Tips for Improving Your Business Blog to How To Make Your Website Content Stand Out. Grab a coffee and some break time to watch!
Thanks, again, for listening!
The Truffle Media Networks team
feedback@TruffleMedia.com
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