Missing in Agricultural Media?

ag media expertise
Amongst agriculture communicators, many are familiar with webinars, online media consumption, and using a smart phone. However 62% feel they are beginners or have no expertise in search engine optimization (SEO). Additionally, 64% believe social media will be more important than email in the next several years, as a way to communicate with those in agriculture. This information is from a survey Truffle Media conducted in August 2011 (PDF).

What are believed to to be most valuable communications tools in the next several years: Social media and smart phones top the list.
Ag communicators level of expertise with the following (1 = No expertise, 5 = High expertise): Many people feel comfortable with Facebook and YouTube but they do not believe they have expertise in search engine optimization (SEO) or location based apps.