New Media Refresh, some pointers to helping traverse 2009 into 2010

Truffle Media Update
December 30, 2008

Usable info for marketing Cross Roads 2008 2009 2010 New Media Old Media

The end of the year is here and we at Truffle, like many of you, are looking at the cross over to 2009 and 2010. To help you refresh and upgrade, here are our picks of the year.
  • Marketing Over Coffee. Christopher S. Penn and John Wall provide insight and usable tools for marketing in the connected digital world. Check out the The Twitter Power Guide eBook and an audio Q&A session from a Seth Godin presentation on his book Tribes.

  • Chris Brogan. Chris has insight on the community and social media "space". Hire Chris!. Actually, he said you could hire him or read his blog and get the same info for free!

  • Read E-Myth. Michael Gerber wrote about being in your business more than 20 years. Great practical reading and coaching for your business.

  • Edward Tufte on design. Edward Tufte, well known professor on design, has a series of books and courses that provide insight on design. He also has a very resourceful forum on his web site; check out the recent conversations on election results/data.

  • Trends, everyone wants to be on the front of trends. While by no means the best or first, TrendWatching.com has material that can help provide inspiration and tickle your deep thoughts on the coming future. Good tip: Know why you are tracking trends. "Trend spotting can be fun. Makes you feel in the now and in the know. But that alone is not necessarily going to make you or your company more money. The way we see it, in a nutshell, is that tracking consumer trends is one way (and there are many ways!) to gain inspiration, helping you dream up profitable new goods, services and experiences for (and with) your customers. So trend watching should ultimately lead to profitable innovation."

  • Check out Springwise for new business ideas. Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. They ferociously track more than 400 global offline and online business resources, as well as taking to the streets of world cities, digital cameras at hand.

  • Folio...Find out what the world of the print media (magazine and newspaper) is doing. Yes, you will see info on layoffs and sell-offs in the print industry. But you will also see what those companies are trying to do. It was via Folio that I discovered the blog post by Jessica DaSilva, at the time an intern at the The Tampa Tribune. She wrote a post about the Tampa Tribune's shift in strategy and the message to the staff “People need to stop looking at TBO.com as an add on to The Tampa Tribune,” editor in chief Janet Coats said. “The truth is that The Tampa Tribune is an add on to TBO.”


Don't forget to add Ag Media Conversations to your playlist!
Add to iTunes iGoogle/Google Reader RSS and XML Feed

Have a Happy New Year!

The Truffle Media Networks team
feedback@TruffleMedia.com