PoultryCast update for January 7th, 2009, Avian Influenza identification: consumer attitudes and Animal Ag Alliance is watching

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Update for January 7th, 2009

The key stakeholder industry gathering in Atlanta (World Poultry Expo and Science Seminar) is rapidly approaching. PoultryCast will be on hand for the scientific program and looking forward to bringing those conversations to you in future episodes. I want to learn about how interest in the use of litter as a heating fuel source is looking, given the sharp downward tilt to that market over the past few months. Also, environmental issues will continue to stoke fires, I’m sure.

Below I have a couple of conversations related to consumer interaction.. one with Dr. Sean Fox at KSU who has recently published some work on consumer attitudes and responses related to a potential Avian influenza outbreak in this country. A particularly interesting element of his work was a comparison of those attitudes in the two survey areas.. one in California.. the other in a more rural area…

The other conversation is with Philip Lobo of the Animal Agriculture Alliance. Phillip is an occasional contributor to our headliners section back at PoultryCast.com. The Animal Ag Alliance is a watchdog for legislative and general media conversations on animal welfare. I chanced to bump into Philip shortly after the Oprah Winfrey program on animal welfare. We discussed his take on that program but also took a look at some work his orgranization is coordinating for the OIE, the World Organization for Animal Health.

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  • MP3 fileAudio: PoultryCast 0133, Avian Influenza identification: consumer attitudes in urban and rural locations and how their buying habits would change in response to an outbreak. Also, Animal Ag Alliance is watching action at the OIE on animal welfare.
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  • Link to blogBlog: 2009 and Beyond: The New Strategic Environment, Part 1, By Dennis DiPietre. Dennis provides his thoughts on the industry, economics, and business in general. Read more.

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Ned Arthur
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