PoultryCast update for June 23, 2010, How Will Changing Food Trends In North America Impact My Operation?

Comments from Truffle Media's Trent Fredenburg: After a recent trip to Chicago, I am reminded once again how great the distance is between consumers and the farm. While the mileage from downtown Chicago to the nearest farm may not be long, the distance in understanding of consumers and food production is continually growing.

We need to establish education as one of our top priorities and work diligently to close this education gap that exists today. So I challenge each of us to do a little more to help consumers better understand our story of producing their food. Take a couple of minutes and share with me some of the steps that you have taken to help educate our consumers. Or just share some of your thoughts on how we, as an agriculture community, can do a better job of educating.

More from Ned Arthur: Along those lines we're featuring a conversation with Dr. Elizabeth Sloan, 'Trends' columnist with Food Technology Magazine. As an industry, we must find and engage influencers and stakeholders from the processing plant to the dinner plate.

Poultry operation and management

Agriculture Telling its Story

On The Farm: Chat with John's Custom Meats Learn more about custom meat processing and the day to day work that goes into providing quality meat to consumers.

Bring Back Home Economics Education from Dr. Terry Etherton - A great article has just been published in the May 12 issue of the Journal of the American Medical Association (JAMA). The article Bring Back Home Economics Education was written by Drs. Alice Lichtenstein and David Ludwig of Tufts University and Children’s Hospital in Boston, MA. The article advocates the need to "bring back" Home Economics education and the role this could play in prevention of adolescent overweight and obesity.

What is the Minnesota Soybean Ambassador Program? Emily Zweber (@ezweber), chats with @mnsoyambies of Minnesota Soybean about the Minnesota Soybean Ambassador program.

Latinos... “Low Hanging Fruit” For Animal Rights Activists? From Orlando Gil: When you look at efforts from just about every industry in the United States trying to tap into the emerging Latino market, one has to wonder when Animal Rights Activists will follow suit. What has been done by leading animal rights organizations to reach out to this market?

Thanks, again, for listening!

Ned Arthur
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