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Promoting and marketing shows to agencies
Submitted by John Blue on August 14, 2008 - 10:37pm.
I attended the New Media Expo session featuring Susan Bratton of Personal Life Media, where she talked about connecting with agencies and speaking their language.
Some quick points:
- While you may not like CPM, you need to provide that information.
- Have a media kit with the following
-
- Have a rate card.
- Have demographics or psychographic info.
- Know your market overview.
- Describe your podcast as an overview.
- Host bio? Get one.
- What's coming up in the show? This would be an editorial calendar.
- Provide some visuals and links on site.
- The rate card is just the start of a conversation. Most agencies will not buy off the rate card, they will want a custom approach. But the rate card helps start the conversation.
- Make the calls and you'll need to maintain the connections over a period of time. This is not a quick activity. Steady, progressive, action is required.