Promoting and marketing shows to agencies

Submitted by John Blue on August 14, 2008 - 10:37pm.

Tag terms:

I attended the New Media Expo session featuring Susan Bratton of Personal Life Media, where she talked about connecting with agencies and speaking their language.

Some quick points:

While you may not like CPM, you need to provide that information.
Have a media kit with the following
- Have a rate card.
- Have demographics or psychographic info.
- Know your market overview.
- Describe your podcast as an overview.
- Host bio? Get one.
- What's coming up in the show? This would be an editorial calendar.
- Provide some visuals and links on site.
The rate card is just the start of a conversation. Most agencies will not buy off the rate card, they will want a custom approach. But the rate card helps start the conversation.
Make the calls and you'll need to maintain the connections over a period of time. This is not a quick activity. Steady, progressive, action is required.

Agencies, marketing, new media, NME2008, social media, sponsorship, truffle media networks

Stay connected:

–

John Blue's blog

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Comment: *

Web page addresses and e-mail addresses turn into links automatically.
Allowed HTML tags: <div><h1><h2><h3><h4><h5><h6><em><strong><code><del><blockquote><q><cite><sup><sub><p><br> <ul><ol><li><dl><dt><dd><a><b><u><i><table><tr><td><thead><tbody><cite><img>
Lines and paragraphs break automatically.

More information about formatting options

Notify me of follow-up comments posted here.:

CAPTCHA

We want to hear your thoughts. This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Copy the characters (respecting upper/lower case) from the image.