Research on / for the podcast industry: Must read and use!

I am at the New Media Expo, listening to Tom Webster of Edison Media Research.

Here are some resources to learn more about new media and its utilization.

Tom presented a well thought through presentation on market research done on the topic of new media, podcasting, web, radio, and TV. Very informative and usable. Highly recommended reading and a must for evaluation against your show.

Three things he ended on:

  • Know you product, your customers, and the 'Theory of the Firm'.
  • ABM: Always Be Measuring!
  • Don't be convenient. be unmissable. Reward urgency.

See Edison Media Research published material for more.