Research on / for the podcast industry: Must read and use!
Here are some resources to learn more about new media and its utilization.
- The Podcast Consumer Revealed 2008 by Edison Media Research.
- Internet & Multimedia 2008 Reports by Edison Media Research.
Tom presented a well thought through presentation on market research done on the topic of new media, podcasting, web, radio, and TV. Very informative and usable. Highly recommended reading and a must for evaluation against your show.
Three things he ended on:
- Know you product, your customers, and the 'Theory of the Firm'.
- ABM: Always Be Measuring!
- Don't be convenient. be unmissable. Reward urgency.
See Edison Media Research published material for more.