Truffle Media Update for Dec 15, 2010, American Grass-Fed Producer Challenges

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Truffle Media Networks focuses on bringing usable media to agri-business professionals across the beef, dairy, poultry, and swine industries.

How can you connect with those in animal agriculture? Truffle Media Networks offers a channel that reaches producers, farm operation management, large animal veterinarians, production staff, and researchers. Learn more about how to make those connections.

Marketing Posts To Help You

  1. An incredibly simple way to test your calls to action - Christopher S. Penn offers some great insight on your call to action: "Google recently implemented Instant Preview in their search results, a small magnifying glass that appears next to each listing. Clicking on or anywhere near it brings up a thumbnail version of your web site."
  2. Don't Do This: Street Marketing's Graffiti - Cities all over are cracking down on a form of marketing that some police liken to graffiti vandalism — much of it paid for by such marquee companies as Microsoft Corp. and others.
  3. American Grass-Fed Producer Challenges - Food + Tech Connect blog shares challenges American grass-fed meat producers face: Demand is not enough! "Grass-fed beef has become a household name, but despite unprecedented awareness and demand, many American producers find themselves struggling to make a living, battling against infrastructural flaws brought about by decades of agricultural consolidation."

How Are Agricultural Stories Being Told?

  1. Good Numbers to Know, They Impact Agriculture - One of the best explanations of the top level financial numbers that summarize world behavior.
  2. 10 Rules of Online Engagement for the Kicking and Screaming - Dan Toland, Ohio Farm Bureau Federation communications specialist, and author of “Discover Your Social Web: An Ohio Farm Bureau Guide to Social Media,” provides practical and usable actions for agriculture social media use.
  3. Success In Ag - What does success in agriculture look like in 2011? How can you measure that success? This AgChat conversation shares thoughts and ideas as 2010 closes and 2011 opens.
  4. Audio: What is Fueling Ethanol? - Matt Hartwig, The Renewable Fuels Association (RFA), shares thoughts on legislation supporting the Volumetric Ethanol Excise Tax Credit (aka VEETC) and possible changes in 2011.

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