Truffle Media Update for April 8, 2009, Value of digital media to agriculture producers and managers

April 8th, 2009

First, media & social information that might be of value to you:
  • A.P. Seeks to Rein in Sites Using Its Content: This recent post will effect anyone who digitally re-publishes. From the New York Times "Taking aim at the way news is spread across the Internet, The Associated Press said on Monday [April 6, 2009] that Web sites that used the work of news organizations must obtain permission and share revenue with them, and that it would take legal action against those that did not." Read more.
  • Rebuttal commentary to above! From MarketWatch: News publishers' misdirected online anger. "Commentary: Aggregators aren't the problem, it's the business model." Read on!
  • One week away! The National Agri-Marketers Association (NAMA) 2009 Agri-Marketing Conference is April 15 - 17, Atlanta, Georgia, USA. Keynotes are Scott McKain, Vice Chairman, Obsidian Enterprises, author of What Customers REALLY Want and a new book: The Collapse of Distinction; and Andy Cohen, Founder, Exposed Brick, author of Follow the Other Hand Innovation in Marketing: Challenge Assumptions. Simple agenda view and simple PDF printable version. Follow semi-live conversations here.
Who is using new/social media in Ag? Recent Truffle Media Productions

The Truffle team helped produce a series of video presentations from the National Institute for Animal Agriculture 2009 annual meeting. The core series of videos are available at Truffle Media and the detailed PDFs of the presentations are available at the NIAA web site.

Updates from the Pork Industry Forum, the Boehringer-Ingelheim Swine Health Seminar, and the Silage Research Roundtable are now available.

No Ag Media Conversations for this update. Truffle plans to have one person (John Blue) at NAMA to capture some conversations.

Tag John via email or Twitter to learn more or have a conversation in the halls.

Listen to past at Ag Media Conversations on Truffle Media. Or add Ag Media Conversations to your MP3 playlist!
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Thanks, again, for listening!

The Truffle Media Networks team