Truffle Media Update for December 1, 2009, Twenty-Ten is no longer science fiction

What is happening in agriculture new/social media?

• Super Market Guru Phil Lempert, the Super Market Guru, was the special guest on the November 17th Foodchat on Twitter. Phil provides information on food trends that producers can leverage to make their products distinctive and desired. The Foodchat session provided a lively discussion on consumer's interests, food labels, and the role of supermarkets on consumer's buying habits. Learn more about Phil's food trend predictions at Super Market Guru, follow his tweets @phillempert, and see his Lempert Report on YouTube (learn more about koodies here!).
• Food and Farming Canada is a news, information and comment site about the farming side of food - linking together the farmers who grow food with the consumers who eat it. It is a simple site but has interesting links and stories about the food/farming/consumer relationship.
• 2010 Faces of Farming Calendar The Ontario (Canada) Farm Animal Council has put together a calendar for 2010 to help bring a face to the food you eat. This calendar, sponsored by Ontario agribusinesses and commodity groups, represents farmers from all sectors of agriculture and regions in Ontario.

Social and new media conversations that might be of value to you:

• Hiring for Social Media: The Ugly Side Many social media job descriptions that are popping up across the web as more and more companies jump on board the hype train. This post, by Amber Naslund, helps highlight social media hiring missteps. Misstep #1? heavy focus on tools.
• Social Media ROI Chris Penn offers a great presentation from the Inbound Marketing Summit held October 7-8, 2009. Chris' main point? Social Media ROI has to get down to dollars.

Truffle Media hightlights

• 2009 Feeding Quality Forum Truffle worked with the great folks at Certified Angus Beef to bring a series of presentations to those that were not able to attend the Feeding Quality Forum.
• FarmOn.com, on Ag Media Conversations, talks about how they are building a community to assist farmers and consumers to buy & sell farm products, and leverage that relationship educate and explore the world of farming.
• Swine Forecast 2010 was held November 18, 2009 at about 30 sites across the USA and Canada. The media and updates from the event will be available on SwineCast.com/ConferenceConnection on December 9th. In the mean time, scroll through some of the comments and observations made during the event.

2010 (aka twenty-ten) will no longer belong to science fiction! While the end of year Holidays have yet to happen, planning for the first part of twenty-ten is wrapping up. Here is a short list of events to keep an eye on.

• AFBF 91st Annual Meeting Jan. 10-13, 2010 Seattle, WA. Interested In Attending the AFBF 91st Annual Meeting? Members must register through their state Farm Bureau office to attend the AFBF annual meeting. Many state Farm Bureaus offer group travel arrangements. If you’re not sure who to contact, find your state Farm Bureau.
• Ag Connect Expo 2010 Jan. 13-15, 2010, Orlando, FL. Introducing a world-class event that brings together the very latest in equipment, technology and ideas from all areas of agriculture production—all around the globe. Registration and event details available.
• Iowa Pork Congress Jan. 27-28, 2010, Des Moines, IA. Who should attend? Producers, contractors, feeders, students, consultants... Anyone interested in the swine industry.
• Cattle Industry Annual Convention & NCBA Trade Show Jan. 27-30, 2010, San Antonio, TX. "Its a good opportunity to interact with members of the livestock industry and to become more informed on a variety of topics of interest."

Stay connected via LinkedIn, Twitter, or Facebook to learn more about Truffle Media Networks and our agriculture media series BeefCast, CropVillage, DairyCast, PoultryCast, and SwineCast. And send us a note to learn more about the Truffle Media Networks show series audience profiles!