Truffle Media update for December 18, 2009, Social Media ROI and Vet use of Email / Text Messageing

What is happening in agriculture new/social media?
  • Reach Teach Learn Student Video Contest Help put food production in the spotlight with the Reach Teach Learn Student Video Contest. December 28 is the last day of open voting: Vote early and vote often to select the winning entry.
  • Veterinarians Actively Texting, E-Mailing Nicholson Kovac, Inc. offers information on veterinarians' use of cell phone and email. The report provides additional information on new media usage among both small and large animal veterinarians. Included is report/profile data on pet owner new media usage. The cost for the report is $850.00.
  • New/Social Media Helping Attract Ag Students From the AP: Enrollment in bachelor's degree programs in agriculture across the country grew by 21.8% from 2005 to 2008, from about 58,300 students to nearly 71,000, according to surveys conducted by the U.S. Department of Agriculture. So schools like Texas A&M University's College of Agriculture and Purdue Agriculture are using new and social media as part of their recruiting tool kit.
Social and new media conversations that might be of value to you:
  • Basics Of Social Media ROI This SlideShare presentation is funny, entertaining, and useful! Olivier Blanchard takes you through the thinking needed to understand how social media needs to have a return on investment (ROI) and actions you should take to measure that ROI.
  • Social Media Monitoring Solutions This site has a list of social media monitoring tools. The list is organized with service name, paid or not paid, URL, and type of media coverage. This is a good start for those looking for social media tools.
Truffle Media hightlights
  • Swine Forecast 2010 This webinar/in person event (30 sites across USA and Canada on one day) provided updates and perspective for the swine industry going into 2010. Presentations topics include swine economics, legislation impacts, and credit/financing predictions. This series is supported by JBS United, Pfizer, Elanco, Zinpro, and SwineCast.
  • 2009 International PRRS Symposium Initial presentations from an international group involved in all aspects of porcine reproductive and respiratory syndrome (PRRS) research are available.
  • Social Media Impacts Life Ag Media Conversations with Josh Wackler on helping educate young adults in agriculture to use social/new media responsibly.
Here is a short list of events to keep an eye on.
  • AFBF 91st Annual Meeting Jan. 10-13, 2010 Seattle, WA. Interested In Attending the AFBF 91st Annual Meeting? Members must register through their state Farm Bureau office to attend the AFBF annual meeting. Many state Farm Bureaus offer group travel arrangements. If you’re not sure who to contact, find your state Farm Bureau.
  • Ag Connect Expo 2010 Jan. 13-15, 2010, Orlando, FL. Introducing a world-class event that brings together the very latest in equipment, technology and ideas from all areas of agriculture production—all around the globe. Registration and event details available.
  • Iowa Pork Congress Jan. 27-28, 2010, Des Moines, IA. Who should attend? Producers, contractors, feeders, students, consultants... Anyone interested in the swine industry.
  • Cattle Industry Annual Convention & NCBA Trade Show Jan. 27-30, 2010, San Antonio, TX. "Its a good opportunity to interact with members of the livestock industry and to become more informed on a variety of topics of interest."

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Happy Holidays!

The Truffle Media Networks team