Truffle Media update for January 21, 2010, USDA Social Media Tools and Resources And Twitter Tags in Ag

January 21, 2010

What is happening in agriculture new/social media?
  • Vegetarians, from the other point of view! While not specifically an agricultural industry video, it is a great example of using entertainment to highlight an issue or a cause. And, in this specific video, humor from the challenging of assumptions emphasizes the point of view and increases the message recall. Lesson? It still comes down to telling a great story.
  • USDA Social Media Tools and Resources The United States Department of Agriculture social media page has a series of links to their social media spots. These USDA social media sites allow you to share from their large collection of ag information.
  • Ag Hash Tags to Follow Twitter continues to be used in agriculture to as a tool to share small format conversations. Hash tags allow you to follow Twitter posts with some continuity. Some example agricultural focused hash tags: #farm, #Agchat, #ag4all, and, #Agconnect.
Social and new media conversations that might be of value to you:
  • Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It Marketing Profs researched consumer social media attitudes in the summer of 2009 and their findings include: 70% of consumers who visit Facebook at least once a month and are a 'fan' of at least one company or brand don't believe they have given those companies permission to market to them and 40% of those "fans" don't believe marketers are welcome in social networks at all. This means you may need to adjust your marketing and sales actions when it comes to using social media tools. You already knew that, right?
  • 115 Magazine and Media Predictions for 2010 In the spirit of kicking off the new year, FOLIO: captured thoughts from a wide selection of magazine/media industry professionals, complete with 2010 predictions. Most interesting prediction: a subtle but important trend for media companies in 2010 will be the accelerating competition for audience attention from all kinds of new sources—blogs, social media sites, twitter, iPhone Apps, etc. that deliver more focused content value to readers.
Truffle Media hightlights
  • Communications in Ag Panel Panel discussion on how the communications field in agriculture is changing. This is from the Ag Connect Expo 2010, featuring Jim Evans, Orion Samuelson, and Mike Yost.
  • Cattle production practices and the environment Alex Avery, Director of Research and Education for the Center for Global Food Issues at the Hudson Institute, provides background, analysis, and commentary on this issue in a three part audio series.
  • 2009 International PRRS Symposium Presentations from an international group involved in all aspects of porcine reproductive and respiratory syndrome (PRRS) research are available.

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