Truffle Media Update for July 23, 2010, Pre-Ag Media Summit

Truffle Media Networks brings focused agricultural conversations to agri-business professionals across the beef, dairy, poultry, swine, and crop industries. Learn more how Truffle Media Networks can help you connect with agri-professionals.

Marketing Posts To Help You

  1. Ag Media Summit - The Ag Media Summit is July 24 - 28, 2010 in St. Paul, Minnesota. Several social/new media channels are available for those not attending or those that can't see it all!
  2. I Scream, You Scream, We All Scream… - Cause Matters is challenging all those in agriculture to share their favorite scoop of advocacy with each other. "Your flavor could be a great recipe, food tips, a quick example of how you tell your farm story, an idea of how we can better 'agvocate' in the future, ways you’ve used social media to talk about food/fuel/feed/fiber, programs on food literacy, photos of educational events, a great blog – whatever you’d like to share that’s connected to food or farm." Michele Payn-Knoper has even offered a $25 gift certificate to a local ice cream shop and an hour of phone time to chat about agvocacy ideas with the person with the most flavorful scoop.
  3. Generating Ideas - The Aspen Ideas Festival just wrapped up a week of thinking and shared the many thoughts and ideas with the world with through its web site. Some of the world's most inspired and provocative thinkers, writers, artists, business people, teachers, and leaders were gathered for the event. Each day, they taught, spoke, and interacted with a lively audience.
  4. Integration of Mobile Marketing Into Email and Online Programs is Still Low - Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized experiences are relevant to their email audiences, but nearly two-thirds say they are integrating social technologies into their email efforts, according to a survey from eROI.
  5. Will Using Social Media for Non-Profit Campaigns Muddy the Outcome? - Chris Brogan highlights a concern about using social media to promote non-profit / charity giving campaigns. "The problems with using social channels heavily for things like vote-raising events like this is that it floods one’s channel with that kind of promotion."

Truffle Media is looking for your input on where you see improvements in how businesses engage customers. What are your thoughts on how digital tools can connect your business to customers? Are you satisfied with how you connect with customers?

We would appreciate your input on communications, engagement, and product creation. Please take our quick 2-minute survey. Plus, by completing the survey, you will be entered to win a $100 Target gift card.

Survey link: http://www.surveymonkey.com/s/media-and-marketing


You Need To Know: Agricultural Stories Being Told

  1. Agriculture Sustainability - What does it mean to be 'sustainable' in agriculture? How do biodiversity and water issues play a part in ag sustainability? This Agchat discussion provides information, resource links, and discussion on agriculture sustainability.
  2. Moving The Farm Bill 2012 Forward - The design and development of the USA Farm Bill 2012 has already started. What is needed to get from here to there? How will the issues of Cap and Trade affect the process? Will agricultural subsidy policy and implementation be changed? This Farm Bill 2012 resource page will keep you updated on developments and conversations.
  3. What Are Consumer Attitudes Toward Food, Health, and Nutrition? - The International Food Information Council Foundation’s 2010 Food & Health Survey was the conversation starter for a Foodchat discussion.
  4. Looking For A Job In Agriculture? - The outlook for agriculture employment is good. Several resources and tools can assist you in discovering agriculture job and career opportunities.

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The Truffle Media Networks team
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