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Truffle Media update for March 31, 2009, Pork Industry Forum AKarlie Justus from NC Dept. of Agriculture and Consumer Services.
Submitted by John Blue on April 1, 2009 - 3:59am.
March 31th, 2009
First, media & social information that might be of value to you:
- The 2009 Agri-Marketing Conference is April 15 - 17, Atlanta, Georgia, USA. Keynotes are Scott McKain, Vice Chairman, Obsidian Enterprises, author of What Customers REALLY Want and a new book: The Collapse of Distinction; and Andy Cohen, Founder, Exposed Brick, author of Follow the Other Hand Innovation in Marketing: Challenge Assumptions.
- Pirate Moves- Equip Your Ship, by Chris Brogan, is a super blog post on a technique equipping your social media campaign with a framework; "close your eyes and think up everything required to build a project including social tools."
- MarketingProfs has a few new summaries; "Four Steps to Spurring B2B New-Product Awareness and Sales via Twitter" and "Whether and How to Build a Branded Customer Community". These are fee based summaries but a two day trial is free and in the two days you can read a lot of interesting and actionable material.
- "Farming, Agriculture and Social Media": Interesting post from 2007 (!) gives perspective on social media and agriculture.
- Monsanto is upping its communication via several fronts (Monsanto blog, Twitter, Facebook, YouTube ) and generating discussion on many sides. Learn more about Monsanto and this campaign from the article "Planting cyber seeds" in the March 29, 2009 St. Louis Post-Dispatch. Why is Monsanto doing this? "There was this big conversation going on (on the Internet), and we (Monsanto) weren't a part of it". (fyi, to read/see some of the banter, use this RSS feed).
The Truffle team is at the National Institute for Animal Agriculture 2009 annual meeting, both of which will have key presentations available on several Truffle show series (BeefCast, DairyCast, and SwineCast). Also, The Truffle team has recently published a series from the Pork Industry Forum, the Boehringer-Ingelheim Swine Health Seminar, and the Silage Research Roundtable.
New Ag Media Conversations released: Karlie Justus.
Audio: Karlie Justus, Public Information Officer at North Carolina Department of Agriculture and Consumer Services, shares several applications of social media in agriculture.
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Thanks, again, for listening!
The Truffle Media Networks team
feedback@TruffleMedia.com
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