Truffle Media update for March 31, 2010, Consumer Choice and Food Safety at Raw Milk Debate

Agriculture Stories Being Told

  • Animal Agriculture Alliance's 9th Annual Stakeholder Summit is April 28-29 2010 at the Westin Arlington Gateway Hotel in Arlington, Virginia. The main topic is "Truth, Lies and Videotape: Is Activism Jeopardizing Our Food Security?" This event will feature a keynote by Dr. Elizabeth Parker, Chairman, Animal Agriculture Alliance and Chief Veterinarian, National Cattlemen’s Beef Association. Topics being covered include: an animal agriculture legislative update, terrorism against the food industry, and proactive animal well-being initiatives. See program for details.
  • Global Agriculture Agchat discussion looked to understand the global agriculture issues to be addressed so more people can be fed in the future. Of note is the video from the Earth Institute: Global Agriculture Systems and Food and National Security and the FAO ag trade visualization tool.
  • Raw milk is getting has more public exposure due to recent illnesses in Michigan. At the core of the issue is food safety and consumer choice.

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  • Social Sigma -- getting customers to improve your products from the Counterintuitive CEO Blog by Forrester CEO George Colony "If you're a typical CEO, you're probably wondering what the hell all of these social technologies like Twitter are useful for. A question I get from a lot of leaders is: 'How can we use social to make money?' Actually, the more frequent question is: 'Why do these social things have such stupid names?'"
  • The iPad is coming April 3rd from Apple. The news for the next week or two (three?) will be filled with updates and opinion on if the iPad will change the way we interact with media, information, and news (Did I hear a collective "Duh!"?)

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