Truffle Media update for May 21, 2010, Agricultural Stories Being Told

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Marketing Posts To Help You

  1. Teat tweet: Dairy cows udderly into Twitter Yes, cows at a farm in Ontario, Canada, are sending out Twitter messages about the milk they produce. Maybe gimmicky, but entertaining at times. Follow the 12 cows as they share their daily milking experience.
  2. Metrics & ROI Kit MarketingProfs has a media metrics kit at no cost, other than providing information to get logged in. Included in the kit are articles like Social Media ROI Success Stories (Excerpt), Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted? and Why CMOs Need to Instill Better Measurement Discipline... Now.
  3. Facebook, Privacy, and Trust Facebook is receiving serious attention from privacy experts and Congress. Whether or not you believe there is a concern about Facebook's motives and intent, there are tangible consequences and benefits to your information being publicly available. It is a personal choice but to make a choice means understanding how and what to decide is open. This article, Worried about your Facebook privacy? Six things you should know, will help you make a decision and act on your information availability.

You Need To Know: Agricultural Stories Being Told

  1. Resources: Consumer Interest In Food Production - Consumers and food producers have a conversation about how food is grown, produced, and delivered. What are the connections agri-business needs to make with consumers? How can consumers really learn about their food's origins?
  2. Audio: Animal‑rights is not about treating animals more nicely - Wesley J. Smith, Award winning author and Senior Fellow in Human Rights and Bioethics at the Discovery Institute, shares this observation to a packed audience at the 2010 Animal Ag Alliance Stakeholder's Summit: Truth, Lies and Videotape: Is Activism Jeopardizing Our Food Security? Wesley shares more in this audio segment or you can read the transcript of the presentation.
  3. Resources: How will immigration effect your agri-business? - While immigration reform has been something the U.S. Congress has talked about for years, the recent Arizona legislation is forcing actions to occur. What are the effects of immigration reform to agriculture, agribusiness, and consumers? Follow the issues, learn about some new resources & links, and catch up on the commentary.
  4. Audio Series: Hoax or Fact? Man-Made Climate Change - Dr. Jay Lehr, Science Director of The Heartland Institute, breaks down the hoax and myths behind man-made climate change. Dr. Lehr has been studying climate change for 30 years and has written widely on the subject. Despite the fact that the alarmists are obviously winning, he will share his knowledge that man does not, in fact, hold a candle to nature when it comes to controlling the climate of our universe.
  5. Video: What Are Dairy Producers' Concerns About Human Tuberculosis? - Steve Maddox, California Dairyman from RuAnn and Maddox Dairy, shares a case study on how his operations have developed and grown from 14 cows in the 1950's to now over 3400 milking cows, 650 dry cows, 4000 replacement heifers, and 2500 cows sold for breeding purposes. He extends the presentation to share how animal health and management techniques are continuously monitored and adjusted to keep the herds healthy over time. Steve also provides information on how his operations managed a TB outbreak.

Truffle Media Networks brings focused agricultural conversations to agri-business professionals across the beef, dairy, poultry, swine, and crop industries. Learn more how Truffle Media Networks can help you connect with agri-professionals.

Truffle Media hightlights

  • From BeefCast: NIAA 2010 One Health Cattle Focused Presentations From NIAA's One Health: Implications for Animal Agriculture, March 15 - 17, 2010, Kansas City, MO, USA.
  • From DairyCast: Raw Milk Debate Information Page. Raw Milk is in the news again because of recent illnesses. This DairyCast information spot helps provide you with information, news, and opinion about raw milk and the impacts to agriculture.
  • From PoultryCast: What Can an Algae-Based Water Filtration Do? USDA Agricultural Research Service Microbiologist Walter Mulby discusses ongoing research into low-cost algae-based systems to reclaim nutrients from manures.
  • From SwineCast: At The Meeting... With The Morrison Group - Dr. Bob Morrison's At The Meeting Group is back to discuss managing Enzootic Pneumonia issues with special guests Dr. Jim Lowe of the Carthage Vet Service and Dr. Erin Johnson, professional services veterinarian at Boehringer-Ingelheim.
  • From CropVillage: Considerations For The 2012 Farm Bill The first public testimony opportunities for input on the 2012 Farm Bill are taking place even as final elements of the 2008 bill are being implemented.
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