Truffle Media Update for Oct 20, 2009, How can you follow the 82nd National FFA Convention?

What is happening in agriculture new/social media?

• The 82nd National FFA Convention will bring 55,000+ students to Indianapolis for many agricultural related activities Oct 21 - 24. Social media and new media is core to the event: follow through Twitter (@nationalFFA), YouTube, myspace, Facebook, and podcasts/video casts/blogs.
• Proud To Dairy represents dairymen and women sharing and exemplifying values of hard work, persistence, ingenuity, honesty and homegrown success. Ryan Curtis and Ray Merritt provide background, vision, and direction of Proud To Dairy.
• Illinois MarketMaker is a collaboration between the University Of Illinois Extension, the Initiative for the Development of Entrepreneurs in Agriculture, the Illinois Department of Agriculture, and C-FAR. The idea for MarketMaker was an outgrowth of previous C-FAR projects exploring market opportunities for value-added meat products.
• Dairy Interactive is an interactive community for sharing comments, concerns, and questions about dairy production. Utilizing interactive 3D animation, DairyInteractive.com provides for customization of milking routines, turning a computer into a 24/7 bilingual training center.

Social and new media conversations that might be of value to you:

• Feedback loops being replaced by engagement? Learn more from MailChimp about taking advantage of your customer's email interaction with your marketing campaigns.
• The State of Social Media Marketing Profs just released the executive summary for The State of Social Media. This summary provides insight into marketers' use of social media and how company culture and environments can play a part in the success or failure of social media use. The full report will be out in December 2009 at Marketing Profs' State of Social Media website.

Truffle Media hightlights

• World Dairy Expo Educational seminars now available through DairyCast.com. Of special interest is Polly Ligon O'Grady and Jolene Griffin's presentation Using Popular Media to Tell Dairy Farming's Story.
• ID-INFO Expo 2009 In partnership with the National Institute for Animal Agriculture, Truffle Media made available several presentations and special interviews from the ID-INFO Expo 2009, held August 25 - 27, 2009 in Kansas City, Missouri, USA. Both audio, video presentations, and event pictures provide usable information on the important issues of traceability and identification. One presentation to review is The Need for Food Traceability Programs by Dr. David Acheson.
• Allen D. Leman Swine Conference highlights include a great presentation by Dr. Kristien Van Reeth on the recent developments in swine influenza (SIV) plus Charlie Arnot shares what consumers want.

Stay connected via LinkedIn, Twitter, or Facebook to learn more about Truffle Media Networks and our agriculture media series BeefCast, CropVillage, DairyCast, PoultryCast, and SwineCast. And send us a note to learn more about the Truffle Media Networks show series audience profiles!

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Thanks, again, for listening!

The Truffle Media Networks team
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