Truffle Media Update for September 1, 2010, What is Agvocacy 2.0?

Marketing Posts To Help You

  1. What is Agvocacy 2.0? - Agvocacy 2.0 was a two-day, information-packed event in Chicago August 30 -31 that included large and small group learning to help establish the confidence individuals need to support agriculture with social media. Time was also spent on one-on-one chats with agriculture’s best and brightest in social media, as well as networking with other participants. Besides this straight up Delicious list of posts from the event, Paper.li offers a unique way to view the activity and conversations.
  2. How Can Media Influence Loyalty? - Customer and audience loyalty must be developed over time. Media can play a role in helping create and sustain that loyalty.
  3. How Are Businesses Using Location Based Services? - Location based services like Foursquare, Gowalla, Loopt, Booyah, and now Facebook are offering new opportunities for business to connect with existing customers and bring in new customers. The Best and Worst Campaign Deals on Foursquare's Turf offers several examples on what businesses are doing with location based services.
  4. Audio: How Can Small Business Benefit From Social Media? - Monocle editor Tyler Brûlé speaks with John Jantsch of Duct Tape Marketing and Mashable's Adam Ostrow on how small businesses can benefit from social media. Hear their advice to OPEN Cardmembers on how to make it work for their businesses.
  5. What Is The Mood Of The Nation? - Researchers at Northeastern and Harvard universities used data from Twitter to capture the mood of the Nation based on tweets. While experimental, this represents a market research opportunity for business and government to learn more about groups of people and their daily actions. This video shows the mood in the U.S., as inferred using over 300 million tweets, over the course of the day.

Truffle Media Networks brings focused agricultural conversations to agri-business professionals across the beef, dairy, poultry, swine, and crop industries. Learn more how Truffle Media Networks can help you connect with agri-professionals.

You Need To Know: Agricultural Stories Being Told

  1. Where Are All Agriculture Bloggers? - Using the web to share ag stories and help people learn more about where food, fuel, and fiber are produced is gaining more writers. This list of agriculture bloggers represents a sample from various ag regions, specialties, and interest areas. Thanks to Janice Person for her compilation Blogs I Read.
  2. Audio: How Can You Connect With Local Consumers? - Belstra Milling uses its proximity to Chicago as a staging area for showing production practices and protocols to the world.
  3. Audio: What Is The Farm Credit System? - Jack Shuler, President and CEO of ArborOne Farm Credit, explains the Farm Credit system, how it operates, and how it has evolved.
  4. Opportunities and Issues With Regional Crop/Food Production - This discussion provides insight into legislation, resources, and practices that could help/hurt regional crop and food production.
  5. What's Right With Food Labels - What info on a food label causes you to put the item back? What additional info would you like to see on food labels to help you make better choices? This Foodchat discussion offers some perspective.
  6. Looking For A Job In Agriculture? - The outlook for agriculture employment is good. Several resources and tools can assist you in discovering agriculture job and career opportunities.

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