What Dairy Products Do U.S. Households Demand?

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The USDA Economic Research Service published its report An Analysis of U.S. Household Dairy Demand, providing an assessment of the effects of food prices and consumer incomes on agricultural food demand. This deeply analytical report offers usable market research information for the dairy food producers and those dairy operations that market their own products.

Consumers’ purchases of bulk ice cream, refrigerated and frozen yogurts, reduced-fat milk, canned milk, natural cheese, and cottage cheese are sensitive to changes in overall dairy expenditures. Strong substitution relationships are found among bulk ice cream, reduced-fat milk, and natural cheese and other products in the demand system.