Where Is The Value for Ag Media Publishers?

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There are many ways to consider publishing of information. First thought for media and marketing types is "what is the value?" to a specific platform like Twitter, Facebook, or LinkedIn.

In the age of micropublishing, how many people are actually reading what you tweet or share on Facebook? And more importantly, how does the click-per-share ratio compare between the two very different social platforms that are utilized by millions of users every day for consuming and sharing content?

This post by Mashable emphasizes an important point: You need to measure. If there is no data then no meaningful decision can be made. What are your measuring sticks and are you making decisions on that data?