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Foodchat Consumer Panel Insight
Links from Foodchat conversation
Information
Opinions
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Foodchat for Feb 16, 2010Consumer Panel Insights.
Questions and responses
- What information do you find useful when making food choices?
- Where do you get info on food from? Do they believe it's balanced info?
- How do you see food commentators, eg M. Pollan & J. Safer Froer? Do you find them credible-why/why not?
- How do you balance food commentator, 'expert', or agenda info with insight from farmers?
- What do you want to see from me, the farmer, to make you comfortable with purchases? e.g. milk
- Which three do you care most about: freshness, food safety, price, local grown, prep time, organic, biotech, nutrition, quality?
- What do you think of farmers? How do you view ag? Are those views different?
- Does 'ag industry' have positive or negative connection to food in your mind? (quick follow up to Q7)
- Have you been on a farm recently? Tell us a bit about your interests in small, modern ag, organic, etc.?
- What ag/farm trends worries you most? And which ones give you the most hope about your food?
- What do you think of HSUS? Are you concerned about animal rights in relation to food production?
- Why have food issues become so polarizing? Do you see food as political?
- Do you think that farmer story/face on packaging would be effective in creating a 'relationship' with consumers?
