Truffle Media Update for March 18, 2011, Do You Have an Ag Mobile Connection Plan?

Marketing Posts To Help You

  1. Audio: How Farmers Get Serious Business Done With Mobile - Audrey Bartlett (Product Marketing Manager with John Deere‘s Intelligent Solutions Group), Jeff Caldwell (Multimedia Editor for Agriculture.com/Meredith Corporation), Justin Davey (Multimedia Producer for Agriculture.com/Meredith Corporation), Nathan Wright (founder of media consulting firm Lava Row), and Neil Mylet (founder and CEO of LoadOut Technologies, LLC) share how farmers are using technology and mobile devices to get real work done on real farms. Also learn more about how ag media is adjusting to mobile and social media. This is the audio from the South by Southwest panel held March 11, 2011 in Austin, Texas, USA.
  2. Audio: What Trends Are In Ag Ed Enrollment? - Drs. Marchant & Hamm provide an update on what the Food, and Agricultural Education Information System does and how to utilize its services.
  3. Are You Tweeting From Twitter? - MarketingProfs shares some metrics on how people are posting their Tweets. Almost half the tweets are being sent from something other than official Twitter applications.
  4. Are You Mobile? - Mobile means more than just sending text messages. It also is more than browsing the Internet from a phone. Smartphones are able to bring people together in new ways. With all this great power comes a strong need to plan out your mobile marketing, communication, and service strategy. MarketingProfs offers a series of information posts to help support your mobile approach.

Truffle Media Networks focuses on bringing usable media to agri-business professionals across the beef, dairy, poultry, and swine industries.

How can you connect with those in animal agriculture? Truffle Media Networks offers a channel that reaches producers, farm operation management, large animal veterinarians, production staff, and researchers. Learn more about how to make those connections.

Agriculture Telling its Story

  • Audio: Sharing Their Story: Farmers Do Care - Chris Chinn, a Missouri swine producer, is deeply committed to sharing with consumers about how modern pork production works. She hopes that her participation on the March 13th Agvocacy 2.0 South by Southwest panel will help highlight that farmers do care and they have a single goal in mind; producing healthy food for their family and for other families as well.
  • Impacts of Rural Crime? - Crime does occur on the farm. How does this impact operations? What are the efforts to reduce rural crime? This Agchat discussion shares the issues and ideas on reducing this type of crime.
  • Update: Global Status of Commercialized Biotech/GM Crops: 2010 - From Dr. Terry Etherton: The International Service for the Acquisition of Agri-biotech Applications (ISAAA) has released their annual report Global Status of Commercialized Biotech/GM Crops: 2010.  The report presents interesting and compelling information about the rapid global adoption of genetically modified (GM) crops.
  • CAFOs Vs EPA, What Next? -In a ruling that will reduce uncertainty about how concentrated animal feeding operations (CAFOs) are regulated, the U.S. Court of Appeals for the 5th Circuit in New Orleans stated that the US Environmental Protection Agency exceeded its "statutory authority" in requiring concentrated animal feeding operations (CAFOs) apply for Clean Water Act permits.
  • Japanese Earthquake and Nuclear Disaster Impact Pork Markets - According to the US Meat Export Federation data, Japan bought $1.6 billion worth of American pork and related variety meats in 2010, 67% more than the next-largest buyer, Mexico, and 98% more than the third largest buyer, Canada.
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The Truffle Media Networks team
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