Truffle Media Update for April 12, 2011, Consumer's Stake in Today's Food Production

Truffle Media team will be at the National Agri-Marketers Association meeting on April 14. Give us a shout (@TruffleMedia, Email, or 877.558.7833) and maybe we can connect that day. To follow some NAMA conversations, checkout the #11AMC hashtag.

Marketing Posts To Help You

  1. Audio: Consumer's Stake in Today's Food Production - Conversation with Scott Stuart, NIAA Board Chairman, about the 2011 National Institute for Animal Agriculture conference April 11 - 14, 2011: Animal agriculture must begin to incorporate consumer desires, wishes, and input into how animals are raised. The first step involves educating farmers and ranchers about the consumer issues and develop goals to bring consumers closer to the process.
  2. Where is the value for ag publishers? Facebook or Twitter? - There are many ways to consider publishing of information. First thought for media and marketing types is "what is the value?" to a specific platform like Twitter, Facebook, or LinkedIn.
  3. Farmers' Ages an Indicator of Media Consumption Habit - The percentage of US farms being run by those over 55 years old is about 57%. Conversely, 43% of farms are being operated by people under 55. Different ages have different information discover and use patterns. Pingdom posted an in-depth summary of where different aged people "hang out" on social media networks.

Truffle Media Networks focuses on bringing usable media to agri-business professionals across the beef, dairy, poultry, and swine industries.

How can you connect with those in animal agriculture? Truffle Media Networks offers a channel that reaches producers, farm operation management, large animal veterinarians, production staff, and researchers. Learn more about how to make those connections.

Agriculture Telling its Story

  • Audio series: National Pork Industry Forum - This year saw Pork's new branding position, "Pork. Be Inspired.", support for the US Farmers and Ranchers Alliance, and several updates on policy / economics affecting the industry. These are a series of conversations with experts and attendees.
  • Audio: Adding a Human Voice to the Farm - At South by Southwest, Chris Chinn (swine producer), Emily Zweber (dairy producer), Jeff Fowle (rancher), and Zach Hunnicutt (corn grower) shared how farmers are using social and new media to bridge the gap between the 2% of the population who are farmers, and the remaining 98% of people who are not. The panel, moderated by Marla Schulman, are all family farmers who are driven and deeply committed to agriculture and want to share what they have with others.
  • Audio: Air Emissions Toolbox Shows Promise - Promising research to limit air emissions through the use of nanoparticle technology is presented.
  • How Will Radiation Affect Dairy Production? - The US Environmental Protection Agency (EPA) reported that milk products in Spokane, Wash had 0.8 pCi/L of iodine-131, a level 5,000 times lower than the Derived Intervention Level set by the U.S. Food and Drug Administration.
  • Ag and Social Media? - Yes, agriculture does use social media. With 2% of Americans involved with ag food production compared to 100% of everyone eats, there is a need for farmers and ranchers to share their story: social media is a major outlet.
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The Truffle Media Networks team