DairyCast Update for May 19, 2011, Consumers Want To Know You

While we wait for dry weather to finish planting... some thoughts on better connections with consumers.  Aaron Putze shares Iowa agriculture's effort to connect consumers with producers.  Who you are and what you do is widely a mystery to those second and third post-farm generations. And yes, it's important that they know.

Charlie Arnot with the Center for Food Integrity provides additional research and insight into that discussion along with several other considerations from the recent National Institute for Animal Agriculture.

Information To Help Your Operations

  • Audio: Connecting With Consumers On Their Terms - Charlie Arnot of the Center for Food Integrity shares his perspective on the consumer environment and agriculture's need to address their concerns with the general session of the annual conference for the National Institute of Animal Agriculture.
  • Audio: Consumers Want To Know YOU - Consumer education efforts are central to your ability to continue business for the long haul.  Why we do what we do when we do it,  Aaron Putze, Director External Relations, Iowa Soybean Association, joins the conversation with these selected comments from his presentation at the recent Animal Ag Alliance Stakeholders Summit.

Agriculture Telling its Story

  • Video: The Power of Social Networking in Agriculture - Debbie Lyons-Blythe, Rancher, blogger, and mom, tells here story on how social networking helps her ranching operations, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.
  • Video: What Are Some Animal Activists & The Food Industry Targets & Tactics? - Kay Johnson Smith, Animal Agriculture Alliance, provides updates on how consumers are influenced to see agriculture, what organizations are doing to put forth their view of agriculture to the public, and what agri-professionals need to know, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

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Thanks, again, for listening!

Ned Arthur
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