PoultryCast Update for May 20, 2011, Poultry Internationally Speaking

As the industry seeks to better understand consumer perspective on modern production methods, a big part of that communication gap is starting the conversation with values instead of science.  At the recent National Institute of Animal Agriculture conference, Charlie Arnot with the Center for Food Integrity offered research on framing the discussion as well as terms that would resonate.  We have both the audio overview as well as the full video presentation and believe you'll find both of value.

And a quick reminder of the upcoming Multi-State Poultry Feeding and Nutrition Conference, May 24-26 in Indianapolis, Indiana. Hope to see you there!

Information To Help Your Operations

  • Audio: How Consumers Think About Poultry Producers - With his perspective on the consumer environment and agriculture's need to address their concerns, Charlie Arnot of the Center for Food Integrity addresses the general session of the annual conference for the National Institute of Animal Agriculture.
  • Video: Internationally Speaking, Leassons Learned From Europe - Top global poultry issues include feed supplies, regulation/policy, public misconceptions, and market predictability. Jim Sumner, President, USA Poultry & Egg Export Council, provides a detailed update on the international poultry industry and what to expect in the next few years. From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.
  • Video: Protecting & Growing Agriculture Amidst the Activist Conflict - Kelly Smith, Marketing and Commodities Director, Missouri Farm Bureau Federation, from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.
  • Video: Lab's Perspectives: Implementation of the new FDA Final Egg Safety Rule - Laboratory Perspectives: Laboratory support for the egg industry in meeting its needs in the compliance of the new FDA Final Egg Safety Rule - Dr. Hailu Kinde, Professor and Branch Chief, California Animal Health and Food Safety Laboratory, San Bernardino Branch, School of Veterinary Medicine, University of California-Davis, from the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.

Stay in touch! We’ll be talking soon.
Ned Arthur
Your PoultryCast Host

1.877.4PoultryCast (1.877.476.8587)

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