Truffle Media update for June 15, 2011, Innovative Campaigns to Improve Ag's Image

Are you interested in and enthusiastic about sharing agriculture's story through social media? The AgChat Foundation has developed a conference to help grow farmers' and ranchers' skill sets with Facebook, Twittter, LinkedIn, blogs, YouTube, and smart phones. The 2011 Agvocacy 2.0 Training Conference will include large and small group learning to help you establish the confidence you need to "agvocate" through social media. Applications are due June 24th.

Related to the Agvocacy conference, there is an AgChat 2012 Calendar Photo Contest running. Submit your photo entry between June 10th - June 19th. Public Voting will then be June 20th - July 18th and the winners announced July 19th. The grand prize winner of the photo calendar contest will receive a full scholarship, pending acceptance, to the Foundation’s conference in Nashville in August 2011 or a $200 gift certificate redeemable for a technology product to help with social media endeavors.

Marketing Posts To Help You

  1. How to Manage Your List - Managing email lists can get complicated if you do not have a plan or a process. This PDF from MailChimp offers an example of list processes and actions. While this is specific to MailChimp, the actions listed will be similar for any email service provider.
  2. Innovative Campaigns to Improve Ag's Image - Aaron Putze, Director External Relations, Iowa Soybean Association, shares how farmers and producers in Iowa are developing several campaigns like the Iowa Food and Family and the Live Healthy Iowa Kids projects to help agri-professionals own the message, develop a model of transparency, and be involved in conversations with consumers.
  3. Animal Activists & The Food Industry - Targets & Tactics - Kay Johnson Smith, Animal Agriculture Alliance, shares what tactics are utilized by HSUS, PETA, and other organizations to tell a story against animal agriculture and why it is important for agri-professionals to understand those tactics. From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Truffle Media Networks focuses on bringing usable media to agri-business professionals across the beef, dairy, poultry, and swine industries.

How can you connect with those in animal agriculture? Truffle Media Networks offers a channel that reaches producers, farm operation management, large animal veterinarians, production staff, and researchers. Learn more about how to make those connections.

Agriculture Telling its Story

  • Moms on Food & Ag - What are the thoughts of food buyers about agriculture and production practices? This special AgChat discussion brought in a panel of Moms to share their thoughts. Panel includes Vanessa Druckman (@frenchfoodiemom), Sara Fisher (@selfmademom), Emily Paster (@westoftheloop), and Michelle Price (@honestandtruly)
  • Ag, Farm, and Ranch Blogs - What are to tools ag bloggers prefer? What are the tips they offer to share agriculture's stories? This AgChat discussion offers some insight into agri-bloggers.
  • Video: Food Plate Tectonics: Thriving on the fault line - Matt Sutton-Vermeulen, Unison Resource Company, states that everyone needs to be around the table when discussing "economically viable, environmental sustainable, and social responsible food". From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.
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