DairyCast update for June 16, 2011, Importance of Traceability and Handling Summer Heat Stress

Dealing with heat stress is an annual concern when those summer days turn hazy.  Iowa State's Dr. Lance Baumgard shares background on the bio-health issues in heat stress and offers some suggestions in dealing with it.

A good presentation on the front page at DairyCast.com this week... "Food Plate Tectonics, Are The Right People At The Table?"  It's a presentation from the National Institute for Animal Agriculture's annual meeting looking at the changes in agriculture and suggesting those conversations with stakeholders and consumers need to be ratcheted up.


Are you interested in and enthusiastic about sharing your dairy agriculture story through social media? The AgChat Foundation has developed a conference to help grow farmers', ranchers', and producers' skill sets with Facebook, Twitter, LinkedIn, blogs, YouTube, and smart phones. The 2011 Agvocacy 2.0 Training Conference will include large and small group learning to help you establish the confidence you need to "agvocate" through social media. Applications are due June 24th.

Related to the Agvocacy conference, there is an AgChat 2012 Calendar Photo Contest running. Submit your dairy farm photo entry between June 10th - June 19th. Public Voting will then be June 20th - July 18th and the winners announced July 19th. The grand prize winner of the photo calendar contest will receive a full scholarship, pending acceptance, to the Foundation’s conference in Nashville in August 2011 or a $200 gift certificate redeemable for a technology product to help with social media endeavors.

Information To Help Your Operations

  • Audio: Looking At Heat Stress And Your Herd - Dr. Lance Baumgard, Iowa State Associate Professor of Animal Science, looks at heat stress issues in changing weather conditions and offers some solutions for your operation.
  • Video: Importance of Traceability - Marcine Moldenhauer, Meat Link, LLC, explains the importance of traceability in protecting USA export trade. - From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.
  • Innovative Campaigns to Improve Ag's Image - Aaron Putze, Director External Relations, Iowa Soybean Association, shares how farmers and producers in Iowa are developing several campaigns like the Iowa Food and Family and the Live Healthy Iowa Kids projects to help agri-professionals own the message, develop a model of transparency, and be involved in conversations with consumers.
  • Animal Activists & The Food Industry - Targets & Tactics - Kay Johnson Smith, Animal Agriculture Alliance, shares what tactics are utilized by HSUS, PETA, and other organizations to tell a story against animal agriculture and why it is important for agri-professionals to understand those tactics. From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

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Ned Arthur
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