PoultryCast Update for June 16, 2011, Food Safety/Biosecurity

The U.S. poultry and egg industry should redouble efforts to improve consumer understanding and perceptions, according to DSM's Marc de Beer.  It's a good story of efficiency, productivity and food safety and it needs to be shared.

Food Safety/Biosecurity is a topic in a recent TechNation episode featuring Tom Thornton, president and CEO of the Kansas Bioscience Authority.  Thornton tells host Dr. Moira Gunn why battening down the food security hatches against the introduction of foreign disease is difficult and critically important.

Are you interested in and enthusiastic about sharing your agriculture story through social media? The AgChat Foundation has developed a conference to help grow farmers', ranchers', and producers' skill sets with Facebook, Twitter, LinkedIn, blogs, YouTube, and smart phones. The 2011 Agvocacy 2.0 Training Conference will include large and small group learning to help you establish the confidence you need to "agvocate" through social media. Applications are due June 24th.

Related to the Agvocacy conference, there is an AgChat 2012 Agriculture Calendar Photo Contest running. Submit your farm / agriculture photo entry between June 10th - June 19th. Public Voting will then be June 20th - July 18th and the winners announced July 19th. The grand prize winner of the photo calendar contest will receive a full scholarship, pending acceptance, to the Foundation’s conference in Nashville in August 2011 or a $200 gift certificate redeemable for a technology product to help with social media endeavors.

Information To Help Your Operations

  • Audio: Can Poultry Tell a Story? - Marc de BeerA, Regional Marketing Manager for DSM-North America, asked why the poultry industry isn't sharing the big wins, increased productivity, greater efficiency, more environmentally friendly. From the 2011 Multi State Poultry Feeding and Nutrition Conference, May 24-26, 2011, Indianapolis, IN
  • Video: Importance of Traceability - Marcine Moldenhauer, Meat Link, LLC, explains the importance of traceability in protecting USA export trade. - From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.
  • From the PoultryCast archives: Video: A Wall Street View Of The Protein Markets - Ms. Farha Aslam - Stephens, Inc., shares how Wall Street views the protien markets and specifically how analysts approach understanding the markets. While this is from the 2010 Leman Pork Conference in St. Paul, MN, USA, there are many elements in Ms. Aslam's talk that applies very well to the poultry industry.
  • Animal Activists & The Food Industry - Targets & Tactics - Kay Johnson Smith, Animal Agriculture Alliance, shares what tactics are utilized by HSUS, PETA, and other organizations to tell a story against animal agriculture and why it is important for agri-professionals to understand those tactics. From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Stay in touch! We’ll be talking soon.
Ned Arthur
Your PoultryCast Host

1.877.4PoultryCast (1.877.476.8587)

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