BeefCast Update for June 22, 2011, Importance of Traceability

Are you interested in and enthusiastic about sharing your dairy agriculture story through social media? The AgChat Foundation has developed a conference to help grow farmers', ranchers', and producers' skill sets with Facebook, Twitter, LinkedIn, blogs, YouTube, and smart phones. The 2011 Agvocacy 2.0 Training Conference will include large and small group learning to help you establish the confidence you need to "agvocate" through social media. Applications are due June 24th.

Agriculture Telling its Story

  • Video: Importance of Traceability - Marcine Moldenhauer, Meat Link, LLC, explains the importance of traceability in protecting USA export trade. - From the 2011 Annual Conference of the National Institute for Animal Agriculture, April 11 - 14, San Antonio, TX USA.
  • From Audio: Looking At Heat Stress And Your Herd - Dr. Lance Baumgard, Iowa State Associate Professor of Animal Science, looks at heat stress issues in changing weather conditions and offers some solutions for your operation.
  • From the BeefCast archives Video: A Wall Street View Of The Protein Markets - Ms. Farha Aslam - Stephens, Inc., shares how Wall Street views the protien markets and specifically how analysts approach understanding the markets. While this is from the 2010 Leman Pork Conference in St. Paul, MN, USA, there are many elements in Ms. Aslam's talk that applies very well to the beef industry.
  • Ag, Farm, and Ranch Blogs - What are to tools ag bloggers prefer? What are the tips they offer to share agriculture's stories? This AgChat discussion offers some insight into agri-bloggers.
  • Innovative Campaigns to Improve Ag's Image - Aaron Putze, Director External Relations, Iowa Soybean Association, shares how farmers and producers in Iowa are developing several campaigns like the Iowa Food and Family and the Live Healthy Iowa Kids projects to help agri-professionals own the message, develop a model of transparency, and be involved in conversations with consumers.
  • Animal Activists & The Food Industry - Targets & Tactics - Kay Johnson Smith, Animal Agriculture Alliance, shares what tactics are utilized by HSUS, PETA, and other organizations to tell a story against animal agriculture and why it is important for agri-professionals to understand those tactics. From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Thanks for listening.

Ned Arthur
Your BeefCast Host

Ned Arthur's picture

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