DairyCast Update for November 18, 2011, Wisconsin Milk Marketing Board Wish List

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Do you like surprises?  Susan Bora, Senior Vice President at the Food Marketing Institute, says her processor/retailer members don't either. When asked how we can work better with our retail partners, top of her list is letting them know when something is coming their way, good or bad. Transparency is a virtue, because in this internet i-reporter driven age, it will be outed sooner or later.

Conversations from the World Dairy Expo highlights the Wisconsin Milk Marketing Board Wish List. What they're doing and where they're going in the year ahead. It's all about moving product from the shelves and from our shores. More conference conversations coming in the weeks ahead so stay tuned.
How is your dairy conference connection developing? Conferences are more than just the event location, presenters, food, and attendees. Each successive event you plan is building a feeling, a movement, possibly even a brand.

To keep that event in the hearts and minds of all involved requires a series of actions that share the experience, information, and value of the conference. Learn more about how Truffle Media Networks can help you with your Conference Connections.

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Thanks, again, for listening!

Ned Arthur
Your DairyCast Host
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