Marketing CDs are DEAD!

Are you still handing out CDs as part of a marketing promotion campaign? Are they working? How do you know? Are you measuring your expense and return on this physical media?

Listen to Chris Penn and John Wall on their most recent Marketing Over Coffee ; There you will hear about John Wall using marketing CDs at a technology conference. He actually setup a measurable system to track all the CDs that were used (put in a computer and run). He handed out 75 to a highly targeted audience. None were put in a computer and run. John mentioned that on another campaign he handed out 150 CDs, again with none utilized.

John offers this idea: Boil down you message / idea to a business card and put a URL on the card. This is cheaper than a CD and the results are much easier to measure.