Truffle Media Update for Novermber 30, 2010, The Science Of Social Media

Truffle Media Networks focuses on bringing usable media to agri-business professionals across the beef, dairy, poultry, and swine industries.

How can you connect with those in animal agriculture? Truffle Media Networks offers a channel that reaches producers, farm operation management, large animal veterinarians, production staff, and researchers. Learn more about how to make those connections.

Marketing Posts To Help You

  1. Where To Get New Ideas? - The HBR IdeaCast is a great resource to stay up on the latest research in business, marketing, and innovation. The podcast and blog series by the Harvard Business Review offers the HBR IdeaCast as a tool to bring "you the analysis and advice of the leading minds in management."
  2. The Science Of Social Media - Duncan Watts, Principal Research Scientist for Yahoo! Research, offers several reports and presentations that are helpful in understanding how consumers and companies are connecting and interacting because of digital social tools.
  3. Three Errors That Lead to Bad Survey Questions - MarketingProfs offers four tips when designing surveys. "Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders," writes Carrey V. Azzara at MarketingProfs.

You Need To Know: Agricultural Stories Being Told

  1. Adoption of Communication Tools in Agriculture - Paulsen Marketing published a presentation highlighting some of the steps agri-marketers need to take to connect with those in agriculture. "As marketers, we need to optimize what we can to accommodate our demographic and their hardware preferences."
  2. Small Dairies See Business Opportunities - There is optimism in smaller dairy producers that are willing to focus on locavore consumers. Locavores are interested in sustainability and eco-freindly food production. While main stream dairy producers are struggling, smaller dairies are using consumer interest in how milk products are made to sell premium priced products, like heritage cheeses.
  3. How Are Feed Vs Fuel Going To Look In 2011? - Dr. Robert Wisner, University Professor Emeritus at Iowa State University, has published an in depth report on the corn and soybean availability for biofuels in 2011. He offers several points that those in animal production and crop production need to keep in mind.
  4. What Is The 5 Step Animal Welfare Rating Program? - Whole Foods highlights through a 5-Step Animal Welfare Rating system how animals are raised before being purchased by consumers. Global Animal Partnership (GAP), developers of Whole Foods' rating system, seeks to achieve higher welfare for farm animals by building partnerships, working in collaboration with farmers, ranchers, food retail, and animal science experts.
  5. The Emperor Has No Clothes! - We received a comment on the post about how advertising and media needs to change its business model:
    Agree that companies that don't evolve will be left behind but those in Agriculture marketing also need to be aware of the current audience and their media uses. Those in advertising need to look at the whole picture strategically and not just follow what is "shiny and new"

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The Truffle Media Networks team

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