Truffle Media Update for December 29, 2010, Ways to Think About Website Content

Truffle Media Networks focuses on bringing usable media to agri-business professionals across the beef, dairy, poultry, and swine industries.

How can you connect with those in animal agriculture? Truffle Media Networks offers a channel that reaches producers, farm operation management, large animal veterinarians, production staff, and researchers. Learn more about how to make those connections.

Marketing Posts To Help You

  1. Food - Health Connections Impact Agri-Marketing - Connecting food and health research information to consumers can improve perception of agriculture and food products.
  2. Senior Execs More Optimistic About Business Improving - From Marketing Profs: More than one-half of senior executives (56%) say they are optimistic about business prospects in their industries over the next six months, up 11 percentage points from the 45% who said so a year earlier, according to a survey from Doremus and The Financial Times.
  3. Ways to Think About Website Content - Corporate websites tend to be treated like Ron Popeil's Compact Rotisserie: Set It and Forget It. However, changing your approach to your website's content can help increase company / product awareness, customer connectivity, and trust worthiness. Offer service pieces, regular news, feature stories, and strong opinions.

How Are Agricultural Stories Being Told?

  1. What is Next For GIPSA and the Poultry Industry? - Now that the comment period for the GIPSA Rule is over, farmers, ranchers, producers, and industry partners are pondering what the USDA will do.
  2. Audio: International PRRS Symposium Review - Dr. Bob Rowland of Kansas State shares thoughts on international Porcine Reproductive and Respiratory Syndrome (PRRS) Virus research playing out around the world.
  3. Audio: What is Farm Credit's Thoughts on Ag Lending Environment? - Doug Stark, President and CEO of FarmCredit Services of America, sees long term strength in agriculture and increased importance in maintaining a strong balance sheet in light of increased volatility.

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Have a Great New Year!

The Truffle Media Networks team

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