How Can Agriculture Better Understand Consumer Concerns?

The Center For Food Integrity shares several of the driving forces on consumers minds as they think about food. What are consumers seeing / hearing about food and how are those in agriculture incorporating that feedback into their production practices? Why Do People Think I'm An Animal?, from the 2010 Midwest Pork Conference, September 15, 2010, Danville, IN, USA.

"A long-overdue national conversation about food so far hasn't been much of a conversation. Instead, what we have are two armed camps deeply suspicious of one another shouting past each other" Russ Parsons, Los Angeles Times, Jan. 2010