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 <title>SwineCast Update for January 12, 2011, Locate Your McRib?</title>
 <link>http://www.trufflemedia.com/home/node/1341</link>
 <description>SwineCast will be joining you at the &lt;a href=&quot;http://www.swinecast.com/2012-minnesota-pork-congress&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;MN Pork Congress&lt;/a&gt; (St. Paul, Jan 18-19) and the &lt;a href=&quot;http://www.swinecast.com/2012-iowa-pork-congress&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Iowa Pork Congress&lt;/a&gt; (Des Moines, Jan 25-26).  In addition we&#039;ll be sharing Farmscape.ca coverage of the Banff Swine Seminar, courtesy good friend Bruce Cochrane.  Be sure to check back regularly, or better yet set up your free &lt;a href=&quot;http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=73800150&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;downloads via iTunes&lt;/a&gt; to carry SwineCast with you [&lt;a href=&quot;http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=73800150&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;iTunes link&lt;/a&gt;].
&lt;br&gt;&lt;br&gt;
Be sure to hear the conversation with &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/120111_SwineCast_0686.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Chris Novak&lt;/a&gt;, CEO of the National Pork Board, as we discuss strategic communication efforts currently underway to increase consumption in the U.S.  Good stuff, and a link to the &lt;a href=&quot;http://www.kleincast.com/maps/mcrib.php&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;McRib Tracker&lt;/a&gt; website!
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Like what you read here?&lt;br /&gt;
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*
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&lt;h2 class=&quot;subTitle&quot; style=&quot;color: #3470BE;&quot;&gt;
	SwineCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; &lt;a href=&quot;http://www.swinecast.com/Podcast&quot;&gt;Conversations&lt;/a&gt;&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/120111_SwineCast_0686.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: Is &quot;Pork. Be Inspired&quot; Inspiring Consumers?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - National Pork Board CEO Chris Novak discusses the &quot;Pork.  Be Inspired.&quot; campaign along with other strategic marketing efforts.&lt;/li&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/120110_SwineCast_0685.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: How Does Pork Translational Research Work?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Ken Engle, Prairie Swine Centre, shares update on efforts to get research into production.&lt;/li&gt;

	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.swinecast.com/dr-enrique-mondaca-hog-density-us-state-and-county-levels&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Video: What Are Hog Densities in the US?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Dr. Enrique Mondaca provides PRRS ARC&amp;E updates from the 2011 International PRRS Symposium, focusing on the hog densities at the state and county level in the US.&lt;/li&gt;

&lt;/ul&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Last several SwineCast Updates&lt;br /&gt;
*|LIST:RECENT3|*
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Don&amp;#39;t forget to add SwineCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; to your playlist!&lt;br /&gt;
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Thanks, again, for listening.&lt;br /&gt;
&lt;br /&gt;
Ned Arthur&lt;br /&gt;
Your SwineCast Host&lt;br /&gt;
&lt;a href=&quot;http://SwineCast.com/Signup&quot;&gt;&lt;img alt=&quot;Ned Arthur&#039;s picture&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/general_imgs/na_photo.jpg&quot; width=&quot;60&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
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1.877.SwineCast (1.877.794.6322)&lt;br /&gt;
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Changed your name? Work at a new company? Update your SwineCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; email &lt;a class=&quot;tpl-content-highlight&quot; href=&quot;*|UPDATE_PROFILE|*&quot; style=&quot;text-decoration: none; font-weight: bold;&quot;&gt;profile&lt;/a&gt;.
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</description>
 <comments>http://www.trufflemedia.com/home/node/1341#comments</comments>
 <pubDate>Thu, 12 Jan 2012 22:56:24 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1341 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>Truffle Media Update for January 5, 2012, Learn How Social Media Is Being Used by HSUS.</title>
 <link>http://www.trufflemedia.com/home/node/1340</link>
 <description>Do you want to capture your agriculture conference presentations for those that could not attend? Truffle Media can help you build your &lt;a href=&quot;http://www.trufflemedia.com/home/content/how-are-you-creating-your-conference-connection&quot; rel=&quot;external&quot; target=&quot;_blank&quot; title=&quot;&quot;&gt;Conference Connection&lt;/a&gt; today.
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Spread the word! *|SHARE:Twitter,Facebook,LinkedIn|*
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&lt;h2 class=&quot;subTitle&quot;&gt;
	Marketing and Agriculture Posts To Help You&lt;/h2&gt;
&lt;ol&gt;
  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: Do You Have Leadership Traits?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Ian Davis, retired Managing Director at McKinsey &amp;amp; Company, recently shared his top five leadership traits with Stanford&#039;s Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the &#039;up and comers&#039; that are ready for advancement [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;][&lt;a href=&quot;http://www.youtube.com/watch?v=WhZ3R022qyY&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;video&lt;/a&gt;].&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.trufflemedia.com/home/content/learn-how-social-media-is-being-used-hsus&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Learn How Social Media Is Being Used by HSUS&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - This presentation by Carie Lewis, Director of Emerging Media, The Humane Society of the United States (HSUS), offers a great view in to how HSUS is strategic in its use of social media. While you may or may not like the HSUS, they do have a plan and know where they need to go. Everyone in agriculture needs to leverage this HSUS information to help advocate (a.k.a. agvocate) their agriculture, farm, and ranch story.&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.foodandtechconnect.com/site/2011/12/05/farm-bill-hackathon-winners-visualize-broad-set-of-food-agricultural-issues/&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Hacking The 2012 Farm Bill&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - From the Food + Tech blog: The Farm Bill Hackathon brought together (in person and virtually) 120 designers, data scientists, developers, marketing professionals, food policy experts, and USDA employees, to “hack” one of the most important pieces of legislation in the U.S. – the Farm Bill. Over the course of 12 hours, 5 graphics and 4 tools were produced, addressing issues as diverse as support to new farmers, the effect of subsidies on global hunger and how to crowdsource Meatless Mondays.&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.swinecast.com/2012-pork-events-coming-up-soon&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Via SwineCast: 2012 Pork Events Coming Up Soon!&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Reminder that the &lt;a href=&quot;http://www.swinecast.com/2012-minnesota-pork-congress&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Minnesota Pork Congress&lt;/a&gt; is January 18-19, in Minneapolis, MN, followed by the &lt;a href=&quot;http://www.swinecast.com/2012-iowa-pork-congress&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Iowa Pork Congress&lt;/a&gt;, January 25-26, in Des Moines. Both of these opportunities offer ways to connect with the experts and discover more on the trade show floors.&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111205_DairyCast_0440.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;DairyCast audio: What is Weather Insurance?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Kyle Perry, Climate Corporation, shares how weather based coverage works above the current US Federal programs. APH database may be tracking yield data that is behind with current crop yields. This presents a risk of not covering yields above the historical trends. The Climate Corporation provides financial instruments to protect those higher yields.&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111210_PoultryCast_0290.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;PoultryCast audio: Communicating Food Safety Difficult When No One Listens&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Communicating with consumers is challenging on most topics, like food safety. Tony Flood, International Food Information Council, says creativity is key.&lt;/li&gt;


&lt;/ol&gt;
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Stay connected: send us a &lt;a href=&quot;http://www.trufflemedia.com/home/contact&quot; target=&quot;_blank&quot;&gt;note&lt;/a&gt; or connect via &lt;a href=&quot;http://www.linkedin.com/company/truffle-media-networks&quot; target=&quot;_blank&quot;&gt;LinkedIn&lt;/a&gt;, &lt;a href=&quot;http://twitter.com/TruffleMedia&quot; target=&quot;_blank&quot;&gt;Twitter&lt;/a&gt;, &lt;a href=&quot;https://plus.google.com/109256748167352019234/&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Google+&lt;/a&gt;, or &lt;a href=&quot;http://www.facebook.com/pages/Truffle-Media-Networks/86483916607&quot; target=&quot;_blank&quot;&gt;Facebook&lt;/a&gt;.&lt;br /&gt;
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&lt;br /&gt;
The Truffle Media Networks team&lt;br /&gt;
&lt;a href=&quot;http://www.trufflemedia.com/home/contact&quot;&gt;feedback@TruffleMedia.com&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Last several Truffle Media Updates&lt;br /&gt;
*|LIST:RECENT3|*</description>
 <comments>http://www.trufflemedia.com/home/node/1340#comments</comments>
 <pubDate>Thu, 12 Jan 2012 21:12:37 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1340 at http://www.trufflemedia.com/home</guid>
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<item>
 <title>BeefCast update for December 31, 2011, Leadership Traits You Need</title>
 <link>http://www.trufflemedia.com/home/node/1337</link>
 <description>Like what you read here?&lt;br&gt;
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*
&lt;hr noshade=&quot;noshade&quot;&gt;
2011 was an interesting year, with new normals surfacing. Hopefully 2012 will bring some consistency back into the equation. Leadership is anticipating, and preparing for, those black swan issues that we face. In this special episode, Ian Davis, retired McKinsey &amp; Company director, shares his &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;thoughts on leadership&lt;/a&gt;. He believes that successful leaders share five traits, independent of their rank in their organization. The five traits? Having a direction, initiative (starting things), sustaining momentum, motivate people, and leading by example.
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&lt;h2 class=&quot;title&quot; style=&quot;color: #3470BE;&quot;&gt;
	Agriculture Telling its Story&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: Do You Have Leadership Traits?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Ian Davis, retired Managing Director at McKinsey &amp; Company, recently shared his top five leadership traits with Stanford&#039;s Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the &#039;up and comers&#039; that are ready for advancement [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;][&lt;a href=&quot;http://www.youtube.com/watch?v=WhZ3R022qyY&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;video&lt;/a&gt;].&lt;/li&gt;

&lt;/ul&gt;
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Invite your colleagues to the BeefCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; conversation by &lt;a href=&quot;*|FORWARD|*&quot;&gt;forwarding&lt;/a&gt; this update to them.
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Changed your name? Work at a new company? Update your BeefCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; email &lt;a href=&quot;*|UPDATE_PROFILE|*&quot;&gt;profile&lt;/a&gt;.
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Happy New Year!&lt;br /&gt;
&lt;br /&gt;
Ned Arthur&lt;br /&gt;
Your BeefCast Host&lt;br /&gt;
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&lt;a href=&quot;http://BeefCast.com/signup&quot;&gt;&lt;img alt=&quot;Ned Arthur&#039;s picture&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/general_imgs/na_photo.jpg&quot; width=&quot;60&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
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		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
</description>
 <comments>http://www.trufflemedia.com/home/node/1337#comments</comments>
 <pubDate>Fri, 30 Dec 2011 16:09:24 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1337 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>CropVillage update for December 31, 2011, What Leadership Traits Do You Need?</title>
 <link>http://www.trufflemedia.com/home/node/1336</link>
 <description>Got some ideas to share?&lt;br&gt;
*|SHARE:Twitter,LinkedIn,Facebook|*&lt;br /&gt;
&lt;hr noshade=&quot;noshade&quot;&gt;
2011 was an interesting year, with new normals surfacing. Hopefully 2012 will bring some consistency back into the equation. Leadership is anticipating, and preparing for, those black swan issues that we face. In this special episode, Ian Davis, retired McKinsey &amp; Company director, shares his &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;thoughts on leadership&lt;/a&gt;. He believes that successful leaders share five traits, independent of their rank in their organization. The five traits? Having a direction, initiative (starting things), sustaining momentum, motivate people, and leading by example.
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;h2 class=&quot;title&quot; style=&quot;color: #3470BE;&quot;&gt;
	Information To Help Your Operations&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: Do You Have Leadership Traits?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Ian Davis, retired Managing Director at McKinsey &amp; Company, recently shared his top five leadership traits with Stanford&#039;s Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the &#039;up and comers&#039; that are ready for advancement [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;][&lt;a href=&quot;http://www.youtube.com/watch?v=WhZ3R022qyY&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;video&lt;/a&gt;].&lt;/li&gt;
&lt;/ul&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;a href=&quot;*|FORWARD|*&quot;&gt;Forward&lt;/a&gt; CropVillage&lt;sup&gt;&amp;trade;&lt;/sup&gt; to your colleagues and start the conversation!&lt;br /&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Changed your name? Work at a new company? Update your CropVillage email &lt;a class=&quot;tpl-content-highlight&quot; href=&quot;*|UPDATE_PROFILE|*&quot; style=&quot;text-decoration: none; font-weight: bold;&quot;&gt;profile&lt;/a&gt;.&lt;br /&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;br /&gt;
Have a Happy New Year!&lt;br /&gt;
&lt;br /&gt;
Ned Arthur&lt;br /&gt;
Your CropVillage&lt;sup&gt;&amp;trade;&lt;/sup&gt; Host&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://CropVillage.com/Signup&quot;&gt;&lt;img alt=&quot;Ned Arthur&#039;s picture&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/general_imgs/na_photo.jpg&quot; width=&quot;60&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
1.877.55TRUFFLE (1.877.558.7833)&lt;br /&gt;
&lt;a href=&quot;http://www.cropvillage.com/contact&quot;&gt;information@TruffleMedia.com&lt;/a&gt;&lt;br /&gt;
</description>
 <comments>http://www.trufflemedia.com/home/node/1336#comments</comments>
 <pubDate>Fri, 30 Dec 2011 15:54:19 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1336 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>PoultryCast update for December 31, 2011, Leadership, What Traits Do You Need?</title>
 <link>http://www.trufflemedia.com/home/node/1335</link>
 <description>Like what you read here?&lt;br /&gt;
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*
&lt;hr noshade=&quot;noshade&quot;&gt;
2011 was an interesting year, with new normals surfacing. Hopefully 2012 will bring some consistency back into the equation. Leadership is anticipating, and preparing for, those black swan issues that we face. In this special episode, Ian Davis, retired McKinsey &amp; Company director, shares his &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;thoughts on leadership&lt;/a&gt;. He believes that successful leaders share five traits, independent of their rank in their organization. The five traits? Having a direction, initiative (starting things), sustaining momentum, motivate people, and leading by example.
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;h2 class=&quot;title&quot; style=&quot;color: #3470BE;&quot;&gt;
	Information To Help Your Operations&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: Do You Have Leadership Traits?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Ian Davis, retired Managing Director at McKinsey &amp; Company, recently shared his top five leadership traits with Stanford&#039;s Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the &#039;up and comers&#039; that are ready for advancement [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;][&lt;a href=&quot;http://www.youtube.com/watch?v=WhZ3R022qyY&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;video&lt;/a&gt;].&lt;/li&gt;
&lt;/ul&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Like what you read here?&lt;br /&gt;
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*&lt;br /&gt;
&lt;br /&gt;
Have a great start to 2012! Happy New Year.&lt;br /&gt;
Ned Arthur&lt;br /&gt;
Your PoultryCast Host&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
1.877.4PoultryCast (1.877.476.8587)&lt;br /&gt;
&lt;a class=&quot;tpl-content-highlight&quot; href=&quot;http://www.poultrycast.com/contact&quot; style=&quot;text-decoration: none; font-weight: bold;&quot;&gt;Feedback@PoultryCast.com&lt;/a&gt;&lt;br /&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Was this email forwarded to you? &lt;a href=&quot;http://dairycast.com/signup&quot; style=&quot;text-decoration: none;font-weight: bold;color: #3470be;&quot;&gt;Signup&lt;/a&gt; to the PoultryCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; email.
&lt;hr noshade=&quot;noshade&quot; /&gt;
Changed your name? Work at a new company? Update your PoultryCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; email &lt;a href=&quot;*|UPDATE_PROFILE|*&quot; style=&quot;text-decoration: none;font-weight: bold;color: #3470be;&quot;&gt;profile&lt;/a&gt;.
&lt;hr noshade=&quot;noshade&quot; /&gt;
</description>
 <comments>http://www.trufflemedia.com/home/node/1335#comments</comments>
 <pubDate>Fri, 30 Dec 2011 15:44:16 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1335 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>DairyCast update for December 30, 2011, What Are Your Leadership Traits?</title>
 <link>http://www.trufflemedia.com/home/node/1332</link>
 <description>Like what you read here?&lt;br&gt;
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*
&lt;hr noshade=&quot;noshade&quot;&gt;
2011 was an interesting year, with new normals surfacing. Hopefully 2012 will bring some consistency back into the equation. Leadership is anticipating, and preparing for, those black swan issues that we face. In this special episode, Ian Davis, retired McKinsey &amp; Company director, shares his &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;thoughts on leadership&lt;/a&gt;. He believes that successful leaders share five traits, independent of their rank in their organization. The five traits? Having a direction, initiative (starting things), sustaining momentum, motivate people, and leading by example.
&lt;hr noshade=&quot;noshade&quot;&gt;
&lt;h2 class=&quot;title&quot; style=&quot;color: #3470BE;&quot;&gt;
	Information To Help Your Operations&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: Do You Have Leadership Traits?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Ian Davis, retired Managing Director at McKinsey &amp; Company, recently shared his top five leadership traits with Stanford&#039;s Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the &#039;up and comers&#039; that are ready for advancement [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;][&lt;a href=&quot;http://www.youtube.com/watch?v=WhZ3R022qyY&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;video&lt;/a&gt;].&lt;/li&gt;

&lt;/ul&gt;
&lt;hr noshade=&quot;noshade&quot;&gt;
Don&#039;t forget to add DairyCast&lt;sup&gt;®&lt;/sup&gt; to your playlist!
&lt;table border=&quot;0&quot;&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=200091695&quot;&gt;&lt;img align=&quot;middle&quot; alt=&quot;Add to iTunes&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/add-to-btn-itunes.png&quot;&gt;&lt;/a&gt;&lt;/td&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://www.google.com/ig/add?feedurl=http://feeds.feedburner.com/DairyCast&quot;&gt;&lt;img align=&quot;middle&quot; alt=&quot;iGoogle/Google Reader&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/add-to-btn-google.png&quot;&gt;&lt;/a&gt;&lt;/td&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://feeds.feedburner.com/DairyCast&quot;&gt;&lt;img align=&quot;middle&quot; alt=&quot;RSS and XML Feed&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/add-to-btn-rss.png&quot;&gt;&lt;/a&gt;&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;hr noshade=&quot;noshade&quot;&gt;
Like what you read here?&lt;br&gt;
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*&lt;br&gt;
&lt;br&gt;
Happy New Year!&lt;br&gt;
&lt;br&gt;
Ned Arthur&lt;br&gt;
Your DairyCast Host&lt;br&gt;
&lt;a href=&quot;http://DairyCast.com/signup&quot;&gt;&lt;img alt=&quot;Ned Arthur&#039;s picture&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/general_imgs/na_photo.jpg&quot; width=&quot;60&quot;&gt;&lt;/a&gt;&lt;br&gt;
&lt;br&gt;
1.877.28DairyCast (1.877.283.2479)&lt;br&gt;
&lt;a href=&quot;http://www.dairycast.com/contact&quot;&gt;Feedback@DairyCast.com&lt;/a&gt;
&lt;hr noshade=&quot;noshade&quot;&gt;
Was this email forwarded to you? &lt;a href=&quot;http://dairycast.com/signup&quot; style=&quot;text-decoration: none;font-weight: bold;color: #3470be;&quot;&gt;Signup&lt;/a&gt; to the DairyCast&lt;sup&gt;®&lt;/sup&gt; email.
&lt;hr noshade=&quot;noshade&quot;&gt;
Changed your name? Work at a new company? Update your DairyCast&lt;sup&gt;®&lt;/sup&gt; email &lt;a href=&quot;*|UPDATE_PROFILE|*&quot; style=&quot;text-decoration: none;font-weight: bold;color: #3470be;&quot;&gt;profile&lt;/a&gt;.
&lt;hr noshade=&quot;noshade&quot;&gt;
</description>
 <comments>http://www.trufflemedia.com/home/node/1332#comments</comments>
 <pubDate>Fri, 30 Dec 2011 15:42:30 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1332 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>SwineCast Update for Decmeber 30, 2011, Do You Have Leadership Traits?</title>
 <link>http://www.trufflemedia.com/home/node/1331</link>
 <description>Like what you read here?&lt;br /&gt;
Share this with others: *|SHARE:Twitter,LinkedIn,Facebook|*
&lt;hr noshade=&quot;noshade&quot; /&gt;
2011 was an interesting year, with new normals surfacing. Hopefully 2012 will bring some consistency back into the equation. Leadership is anticipating, and preparing for, those black swan issues that we face. In this special episode, Ian Davis, retired McKinsey &amp; Company director, shares his &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;thoughts on leadership&lt;/a&gt;. He believes that successful leaders share five traits, independent of their rank in their organization. 
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;h2 class=&quot;subTitle&quot; style=&quot;color: #3470BE;&quot;&gt;
	SwineCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; &lt;a href=&quot;http://www.swinecast.com/Podcast&quot;&gt;Conversations&lt;/a&gt;&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: Do You Have Leadership Traits?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Ian Davis, retired Managing Director at McKinsey &amp; Company, recently shared his top five leadership traits with Stanford&#039;s Graduate School of Business students. Ian has consulted with major international management leaders, seeing very good... and some not very good management teams. This half hour program is a great thought provoker for your management team and might be a good point of initiation for the &#039;up and comers&#039; that are ready for advancement [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111226_Truffle_Davis.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;][&lt;a href=&quot;http://www.youtube.com/watch?v=WhZ3R022qyY&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;video&lt;/a&gt;].&lt;/li&gt;

	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.swinecast.com/2012-pork-events-coming-up-soon&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;2012 Pork Events Coming Up Soon!&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Reminder that the &lt;a href=&quot;http://www.swinecast.com/2012-minnesota-pork-congress&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Minnesota Pork Congress&lt;/a&gt; is January 18-19, in Minneapolis, MN, followed by the &lt;a href=&quot;http://www.swinecast.com/2012-iowa-pork-congress&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Iowa Pork Congress&lt;/a&gt;, January 25-26, in Des Moines. Both of these opportunities offer ways to connect with the experts and discover more on the trade show floors.&lt;/li&gt;

&lt;/ul&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Don&amp;#39;t forget to add SwineCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; to your playlist!&lt;br /&gt;
&lt;table border=&quot;0&quot;&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=73800150&quot;&gt;&lt;img align=&quot;middle&quot; alt=&quot;Add to iTunes&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/add-to-btn-itunes.png&quot; /&gt;&lt;/a&gt;&lt;/td&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://www.google.com/ig/add?feedurl=http://feeds.feedburner.com/SwineCast&quot;&gt;&lt;img align=&quot;middle&quot; alt=&quot;iGoogle/Google Reader&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/add-to-btn-google.png&quot; /&gt;&lt;/a&gt;&lt;/td&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://feeds.feedburner.com/SwineCast&quot;&gt;&lt;img align=&quot;middle&quot; alt=&quot;RSS and XML Feed&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/add-to-btn-rss.png&quot; /&gt;&lt;/a&gt;&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;br /&gt;
Thanks, again, for listening.&lt;br /&gt;
Happy New Year!&lt;br /&gt;
&lt;br /&gt;
Ned Arthur&lt;br /&gt;
Your SwineCast Host&lt;br /&gt;
&lt;a href=&quot;http://SwineCast.com/Signup&quot;&gt;&lt;img alt=&quot;Ned Arthur&#039;s picture&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/general_imgs/na_photo.jpg&quot; width=&quot;60&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
1.877.SwineCast (1.877.794.6322)&lt;br /&gt;
&lt;a href=&quot;http://www.swinecast.com/contact&quot;&gt;Feedback@SwineCast.com&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;table border=&quot;0&quot; cellpadding=&quot;5&quot; cellspacing=&quot;0&quot; width=&quot;150&quot;&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://twitter.com/TruffleMedia&quot; style=&quot;text-decoration: none; font-weight: bold;&quot; target=&quot;_blank&quot; title=&quot;Truffle stream of updates on Twitter&quot;&gt;&lt;img alt=&quot;Truffle stream of updates on Twitter&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/twitter_favicon.png&quot; title=&quot;Truffle stream of updates on Twitter&quot; /&gt;&lt;/a&gt;&lt;/td&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://www.facebook.com/pages/Truffle-Media-Networks/86483916607&quot; style=&quot;text-decoration: none; font-weight: bold;&quot; target=&quot;_blank&quot; title=&quot;Truffle Media Facebook page&quot;&gt;&lt;img alt=&quot;Truffle Media Facebook page&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/facebook_favicon.gif&quot; title=&quot;Truffle Media Facebook page&quot; /&gt;&lt;/a&gt;&lt;/td&gt;
			&lt;td&gt;
				&lt;a href=&quot;https://plus.google.com/u/0/b/109256748167352019234/109256748167352019234/posts&quot; style=&quot;text-decoration: none; font-weight: bold;&quot; target=&quot;_blank&quot; title=&quot;Truffle Media on Google+&quot;&gt;&lt;img alt=&quot;Truffle Media on Google+&quot; border=&quot;0&quot; src=&quot;https://ssl.gstatic.com/images/icons/gplus-16.png&quot; title=&quot;Truffle Media on Google+&quot; /&gt;&lt;/a&gt;&lt;/td&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://www.flickr.com/photos/trufflemedia/sets&quot; style=&quot;text-decoration: none; font-weight: bold;&quot; target=&quot;_blank&quot; title=&quot;Oh, the places we have been, see the Truffle pictures&quot;&gt;&lt;img alt=&quot;Truffle pictures&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/flickrFavicon.gif&quot; title=&quot;Truffle pictures&quot; /&gt;&lt;/a&gt;&lt;/td&gt;
			&lt;td&gt;
				&lt;a href=&quot;http://www.linkedin.com/company/truffle-media-networks&quot; style=&quot;text-decoration: none; font-weight: bold;&quot; target=&quot;_blank&quot; title=&quot;Connect to Truffle Media on LinkedIn&quot;&gt;&lt;img alt=&quot;Connect to Truffle Media on LinkedIn&quot; border=&quot;0&quot; src=&quot;https://d2q0qd5iz04n9u.cloudfront.net/_ssl/proxy.php/http/www.trufflemedia.com/img/linkedin_favicon.gif&quot; title=&quot;Connect to Truffle Media on LinkedIn&quot; /&gt;&lt;/a&gt;&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Changed your name? Work at a new company? Update your SwineCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; email &lt;a class=&quot;tpl-content-highlight&quot; href=&quot;*|UPDATE_PROFILE|*&quot; style=&quot;text-decoration: none; font-weight: bold;&quot;&gt;profile&lt;/a&gt;.
&lt;hr noshade=&quot;noshade&quot; /&gt;
</description>
 <comments>http://www.trufflemedia.com/home/node/1331#comments</comments>
 <pubDate>Fri, 30 Dec 2011 15:28:56 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1331 at http://www.trufflemedia.com/home</guid>
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<item>
 <title>SwineCast update for December 22, 2011, Can Genetics Research Affect Efficiency And Health?</title>
 <link>http://www.trufflemedia.com/home/node/1330</link>
 <description>Like what you read here?&lt;br&gt;
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&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111218_SwineCast_0683.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Dr. John Dekkers&lt;/a&gt;, Iowa State University, offered insights on the progress of genetics research affecting efficiency. The pigs take another day or two to hit market weight, but the data shows less feed per pound of gain and potentially better response to health challenges.
&lt;br&gt;&lt;br&gt;
We&#039;ve put up several new topical conversations in the last few weeks including corporate sustainability [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111208_SwineCast_0681.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;], weather insurance [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111206_SwineCast_0680.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;], and PRRS impact on rate of gain [&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111215_SwineCast_0682.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;audio&lt;/a&gt;]. This is a reminder that every &lt;a href=&quot;http://www.swinecast.com/Podcast&quot; target=&quot;_blank&quot;&gt;SwineCast program&lt;/a&gt; ever published is online and &lt;a href=&quot;http://www.swinecast.com/search/node&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;searchable&lt;/a&gt;.
&lt;br&gt;&lt;br&gt;
Reminder that the &lt;a href=&quot;http://www.swinecast.com/2012-minnesota-pork-congress&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Minnesota Pork Congress&lt;/a&gt; is January 18-19, in Minneapolis, MN. Of note: The pre-congress ventilation seminar on January 17, the keynote January 18 featuring Haydn Shaw on Leading Across Generations, and the Pork Congress trade show January 18 and 19. 
&lt;br&gt;&lt;br&gt;
Then the 2012 &lt;a href=&quot;http://www.swinecast.com/2012-iowa-pork-congress&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Iowa Pork Congress&lt;/a&gt;, January 25-26, in Des Moines, Iowa offers insight and observations on the swine production, economics, and legislative activities. Don&#039;t miss this opportunity to connect with the presentation experts and discover more on the trade show floor.
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;h2 class=&quot;subTitle&quot; style=&quot;color: #3470BE;&quot;&gt;
	SwineCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; &lt;a href=&quot;http://www.swinecast.com/Podcast&quot;&gt;Conversations&lt;/a&gt;&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111218_SwineCast_0683.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: How Genetics Research Affects Efficiency And Health?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Racehorses and workhorses... two different animals. But research at Iowa State is uncovering surprising additional benefits in the animals selected for most efficient use of calories. Dr. Jack Dekkers offers an update on this research via the 2011 International Conference On Feed Efficiency In Swine.&lt;/li&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111215_SwineCast_0682.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Audio: Does PRRS Affect Overall Feed Efficiency?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Animal health is a key factor in maximizing feed efficiency at the farm level.  Dr. Steve Dritz shares his thoughts at the 2011 International Conference on Feed Efficiency in Swine.&lt;/li&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.trufflemedia.com/home/content/how-are-you-creating-your-conference-connection&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Seven steps to extending your agriculture conference:&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Conferences may only occur once a year but the conversations and presentations are still good after the event is over. Here are seven actions you can take to extend your conference throughout the year.&lt;/li&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.swinecast.com/dr-tom-shryock-initiatives-ensure-public-health-food-safety-animal-health-and-welfare&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Video: Antibiotic? What, So What, Now What?&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Dr. Tom Shryock, Senior Research Advisor of Microbiology, Elanco Animal Health, highlights what initiatives are in development to ensure public health and food safety, with respect to antibiotic use in food animals.&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.swinecast.com/dr-robert-flamm-the-challenge-antimicrobial-resistance-human-health&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Video: Antimicrobial Resistance in Human Health?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Dr. Robert Flamm, Director of Antimicrobial Development, JMI Laboratories, from the 2011 Antibiotic Use In Food Animals conference, October 26-27, 2011, Chicago, IL, USA.&lt;/li&gt;
&lt;/ul&gt;
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Thanks, again, for listening.&lt;br /&gt;
Happy Holidays!&lt;br&gt;
&lt;br /&gt;
Ned Arthur&lt;br /&gt;
Your SwineCast Host&lt;br /&gt;
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Changed your name? Work at a new company? Update your SwineCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; email &lt;a class=&quot;tpl-content-highlight&quot; href=&quot;*|UPDATE_PROFILE|*&quot; style=&quot;text-decoration: none; font-weight: bold;&quot;&gt;profile&lt;/a&gt;.
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</description>
 <comments>http://www.trufflemedia.com/home/node/1330#comments</comments>
 <pubDate>Thu, 22 Dec 2011 21:06:21 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1330 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>DairyCast Update for December 16, 2011, What is Weather Insurance?</title>
 <link>http://www.trufflemedia.com/home/node/1327</link>
 <description>Like what you read here?&lt;br&gt;
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If you could take weather risks out of the picture, how would it change your decision making? The &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111205_DairyCast_0440.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Climate Corporation&lt;/a&gt; can do just that with their unique insurance program. Not production insurance, not crop insurance, but weather insurance. 
&lt;br&gt;&lt;br&gt;
Good conversations at the recent Food Systems Summit put together by the Center for Food Integrity. Food Safety professional &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111208_DairyCast_0441.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Tony Flood&lt;/a&gt; concedes the topic of food safety doesn&#039;t concern most consumers, until there&#039;s a problem.
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;h2 class=&quot;title&quot; style=&quot;color: #3470BE;&quot;&gt;
	Information To Help Your Operations&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111208_DairyCast_0441.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Audio: Food Safety Isn&#039;t Interesting... Until It Is&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - How much time do you spend learning about something you don&#039;t think you&#039;ll need?  Same with food safety, according to Tony Flood of the International Food Information Council. He says creativity is key.&lt;/li&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111205_DairyCast_0440.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Audio: What is Weather Insurance?&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Kyle Perry, Climate Corporation, shares how weather based coverage works above the current US Federal programs. APH database may be tracking yield data that is behind with current crop yields. This presents a risk of not covering yields above the historical trends. The Climate Corporation provides financial instruments to protect those higher yields.&lt;/li&gt;

	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.trufflemedia.com/home/content/how-are-you-creating-your-conference-connection&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Seven steps to extending your agriculture conference:&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Conferences may only occur once a year but the conversations and presentations are still good after the event is over. Here are seven actions you can take to extend your conference throughout the year.&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.dairycast.com/dr-scott-brown-challenges-in-antibiotic-product-development-in-a-rapidly-changing-global-landscape&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Video: What are the Challenges in Antibiotic Product Development?&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Dr. Scott Brown, Pfizer Animal Health, shares how the challenges in antibiotic product development are being addressed. &quot;Preserving the efficacy of currently available antimicrobials for use in people and animals is a key challenge&quot;.&lt;/li&gt;
&lt;/ul&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Don&amp;#39;t forget to add DairyCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; to your playlist!
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Like what you read here?&lt;br&gt;
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&lt;br /&gt;
Thanks, again, for listening!&lt;br /&gt;
&lt;br /&gt;
Ned Arthur&lt;br /&gt;
Your DairyCast Host&lt;br /&gt;
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 <comments>http://www.trufflemedia.com/home/node/1327#comments</comments>
 <pubDate>Thu, 15 Dec 2011 21:13:16 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1327 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>PoultryCast update for December 15, 2011, How Do You Communicate Food Safety?</title>
 <link>http://www.trufflemedia.com/home/node/1326</link>
 <description>Like what you read here?&lt;br&gt;
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&lt;hr noshade=&quot;noshade&quot; /&gt;
Sustainability, corporate responsibility, good corporate citizenship. These terms are hard to define but today&#039;s mega-food production corporations recognize the need to do their part in building the bridges from producer to consumer. &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111206_PoultryCast_0289.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Dennis Treacy&lt;/a&gt; of Smithfield Foods suggests large corporations may have more potential to accomplish the elusive sustainability.
&lt;br&gt;&lt;br&gt;
&lt;em&gt;Information special&lt;/em&gt;: You know crop insurance, and liability insurance, and home, auto, etc., etc., etc. But weather insurance?  The &lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111201_PoultryCast_0288.mp3&quot; target=&quot;_blank&quot; rel=&quot;external&quot;&gt;Climate Corporation is out to change&lt;/a&gt; that as their risk avoidance program doesn&#039;t wait to see the results of a storm, but insures against the storm itself.

&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;h2 class=&quot;title&quot; style=&quot;color: #3470BE;&quot;&gt;
	Information To Help Your Operations&lt;/h2&gt;
&lt;ul&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111210_PoultryCast_0290.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Audio: Communicating Food Safety Difficult When No One Listens&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Communicating with consumers is challenging on most topics, like food safety. Tony Flood, International Food Information Council, says creativity is key.&lt;/li&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.trufflemedia.com/home/content/how-are-you-creating-your-conference-connection&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Seven steps to extending your agriculture conference:&lt;/b&gt;&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Conferences may only occur once a year but the conversations and presentations are still good after the event is over. Here are seven actions you can take to extend your conference throughout the year.&lt;/li&gt;
	&lt;li&gt;
		&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://traffic.libsyn.com/trufflemedia/111206_PoultryCast_0289.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Audio: Sustainability and Smithfield&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Smithfield Foods, as a major player in the protein production industry, sees better consumer connections and corporate citizenship as keys to profitability.&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;&lt;em&gt;&lt;a href=&quot;http://www.poultrycast.com/dr-william-t-flynn-us-fda-initiatives-regarding-the-judicious-use-of-antibiotics-in-foodproducing-animals&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Video: Judicious Use of Antibiotics in Food-Producing Animals ?&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; - Dr. William T. Flynn, Deputy Director for Science Policy, Food and Drug Administration, U.S. FDA Initiatives Regarding the Judicious Use of Antibiotics in Food-Producing Animals.&lt;/li&gt;
&lt;/ul&gt;
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Like what you read here?&lt;br&gt;
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&lt;br /&gt;
Stay in touch! We&amp;rsquo;ll be talking soon.&lt;br /&gt;
Ned Arthur&lt;br /&gt;
Your PoultryCast Host&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
1.877.4PoultryCast (1.877.476.8587)&lt;br /&gt;
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&lt;hr noshade=&quot;noshade&quot; /&gt;
Changed your name? Work at a new company? Update your PoultryCast&lt;sup&gt;&amp;reg;&lt;/sup&gt; email &lt;a href=&quot;*|UPDATE_PROFILE|*&quot; style=&quot;text-decoration: none;font-weight: bold;color: #3470be;&quot;&gt;profile&lt;/a&gt;.
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</description>
 <comments>http://www.trufflemedia.com/home/node/1326#comments</comments>
 <pubDate>Thu, 15 Dec 2011 20:19:21 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">1326 at http://www.trufflemedia.com/home</guid>
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