tools

For agriculture, Twitter/Google deal on seach does not a conversation make

I just read Whole New (Search) World from Colorado Farm Bureau. Great post about how agriculture can use social and new media tools to move agricultural conversations, ideas, and actions.

While the Twitter/Google deal on real time search is very helpful to making information more widely available, search by itself does not a conversation make. Twitter, Google, Facebook, etc are just tools. Tools help people effect change, evoke action, make things happen; but tools by and of themselves do nothing. I have this great set of tools in my garage but they are never going to make that neat book shelf I need; only a person with talent and time will do it.

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Truffle Media update for Oct 2, 2009, What is agriculture's push into social media?

What is happening in agriculture new/social media?

Know Your Farmer: Agriculture Secretary Tom Vilsack and Deputy Secretary Kathleen Merrigan announced the Know Your Farmer initiative as a way to begin a national conversation to help develop local and regional food systems and spur economic opportunity. Social and new media tools to engage people include Facebook, Flickr, Twitter, YouTube, and blogs.
College Aggies Online, is a joint venture of the Animal Agriculture Alliance and American National CattleWomen, Inc. that connects college students from across the country who are interested in promoting agriculture. The online community provides resources to students on key issues to help them better utilize tools such as YouTube, Facebook and Twitter to share agriculture's story with the public.
I Love Farmers... They Feed My Soul is out to help the young generation understand the importance of knowing where our food comes from and who produced it. The goal is to use media that young adults use today (including clothing, tattoos, social media, and music) in conjunction with stories about how food is produced to raise the level of discussion around food production.