podcasting

Podcasting Environment Presentation, Nov 2008

Truffle Media Networks — Thu, 19 Mar 2009 13:58:40 +0000

Your media for your audience, customers, or sponsors: What is your story bridge?

Truffle Media Networks — Tue, 03 Mar 2009 05:14:12 +0000

Story Bridge Originally uploaded by Cyron

From a business point of view we are all looking for that magic bullet or Holy Gail when we read, listen, or watch some bit of media. What were those "secrets of marketing" reported in the Wall Street Journal? What did Marketing Over Coffee say about using Yahoo Pipes? What did Michael Gerber say in his E-Myth book (BTW, highly recommended)? And what is it that Jason Calacanis keeps emailing me (Not for the timid or faint of heart but good material)? We all are intently tuned in, trying to discover that bit of information, that, when applied to your business, will increase revenue, sales, listeners, subscribers, downloads, or whatever other thing you've been monitoring (You are monitoring your media, right?).

Well, apply those same questions to your audience, customers, or sponsors. Whether you are blogging (mirco or regular), podcasting, or vidblogging, you have an audience that takes time out of their day to gain something of value from your media. Sponsors are supporting your media because they perceive your connection to an audience will help their needs (increase sales, revenue, leads, etc.). So how are you helping your audience, customers, or sponsors? What steps are you taking to help them connect to your media? What expectations do they have based on your marketing actions? What story can you tell them with all those metrics?

First, there really is no magic bullet, single button to push that makes it all happen, or some action that will solve all problems. The only real thing you can do is have a plan on how you are going to create your media and share your story to everyone. To help, here are some suggested actions:

Identify the story you want to share. This sets the tone for the next item. You probably will not have any data yet but figure out that story. What is your media about? Do you expect to have a global audience? Are you planning to connect with audience every day? Do you anticipate 20 or 30 weekly comments about your posts? Is there a story arc you will weave across episodes? Do you have a shtick?
Collect some metrics that you can actually use to support your story about your media. Beware the analysis paralysis! For example, for some Truffle Media Networks shows, we collect some 14 items: show downloads, ad impressions in shows, emails sent, emails opened, emails clicked, web banner impressions, web banner clicks, web visits, shows produced, minutes produced, special shows produced, #interviews produced, registered users, and conferences attended. OK, 14 items is a wee bit much. Pick ones you can easily collect. Be sure to look at the published ADM standards for guidance.
Weave the metrics to the story idea. If you go through all this work and don't use those metrics then why did you do it? Don't just spew the data at someone. Take that story idea (first item in this list!) and see if some of that collected data can support your story.
Get the story out there. This should be done through any and all means in your toolbox: Blog it, do a special show, create a document for your sponsors, email to selected friends, Twitter it, post info to relevant Facebook groups, etc. Which channel to use depends on the ecosystem of your audience, customers, or sponsors.
Repeat actions items above on a regular basis. Some of that frequency will be driven by your sponsors' and audiences' expectations. Monthly is usually good enough; at Truffle we operate around a monthly cycle for some items (downloads/web analytics) and a two / three month cycle for other data points (conferences/interviews).

Sharing your story will get some reactions, some good and some maybe not so good. One of the first times we published some metrics we discovered that web analytics data (banner clicks) were just really really low. Low. Really low. But that was OK because the audio portion (downloads) of the show was really good. And this was just fine for our story: getting ag related information on your portable listening device. Going to the web site was not a core element and our sponsors were just fine with that. But I panicked as I was too focused on the raw data. Remember to utilize your raw data in the framework of your story.

Final note: Some of what I just wrote is really part of a marketing and sales plan. If what you are doing is to seeking to make money from the media you produce then plans are what you need to develop and monitor in order to succeed. Covering marketing and sale plans is beyond the scope of this post. If you want to learn more, I recommend NxLeveL or the Kaufman Center for Entrepreneurship.

marketing, new media, podcasting, social media

Did you miss the 2008 New Media in ag seminar?

John Blue — Fri, 10 Oct 2008 22:46:49 +0000

For those that were unable to attend, we would like to share the following presentations with you.

The keynote speaker was Chris Brogan (ChrisBrogan.com).

Click Play button below to listen Chris Brogan's presentation audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Chris Brogan seminar.

Chris Brogan shares his thoughts after the seminar on how businesses are seeking solutions to their new media and social media needs.

Click Play button below to listen Chris Brogan's after seminar interview audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Chris Brogan thoughts.

Updated community profiles on who is listening to Truffle shows.

To download PDF to your desktop, right click on link below and save to your local computer.
Community profiles

AMC 0011 - New Media Blogger Chris Brogan - TruffleMedia.com

Ag Media Conversations — Wed, 10 Sep 2008 08:58:37 +0000

Chris Brogan, honest appraiser of new and social media, shares his thoughts on how businesses are seeking new approaches and solutions to their issues.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Chris Brogan thoughts.

new media, social media

2008 NAMA Boot Camp Selected Presentations

Truffle Media Networks — Tue, 26 Aug 2008 20:17:09 +0000

From the 2008 NAMA Boot Camp, several presentations brought to you by Truffle Media Networks.

Producer Panel: Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. This panel will be moderated by Curt Blades, Sales Development Manager, Successful Farming and Agriculture Online.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Producer Panel.

Sponsored by by Successful Farming & Agriculture Online.

Food & Fuel Speaker: Allan Johnson, Senior Advisor to Under Secretary, Rural Development-USDA High fuel prices, reduced food supplies and rising food costs have got many Americans frustrated with the status quo. Unfortunately, biofuels have been unfairly blamed for the current economic conditions. This session will explain how USDA, American agriculture and renewable energy policy are moving forward to meet the world’s growing energy and food demands.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Food & Fuel Speaker.

Sponsored by Osborn & Barr Communications.

Textbook Marketing Speaker: Adrian Blake, DTN/The Progressive Farmer It truly is a small world and getting smaller. Hear about the challenges of global marketing and learn factors to consider as you “think global.”

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Textbook Marketing Speaker.

Client/Agency Panel: Hear both sides of the story. With representatives from both the client and agency side, you’ll get insight into these valuable relationships. Moderated by Cliff Becker, Food 360.

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Client/Agency Panel.

Creative in Agriculture Speaker: Jacob Edenfield, Osborn & Barr Communications Never draw on the layout. Don’t promise the impossible. And never, ever draw on the layout. Just a couple of the things you might hear from Jacob Edenfield from Osborn & Barr as he discusses how to work effectively with your creative team, what makes good direction and how to think creatively – even if you’re not.

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To download an MP3 version to your desktop, right click on link below and save to your local computer.
Creative in Agriculture Speaker.

Sponsored by Osborn & Barr Communications.

AMC 0010 - Communicating effectively with producers - TruffleMedia.com

Ag Media Conversations — Tue, 26 Aug 2008 20:04:20 +0000

Communicating effectively with producers from the 2008 NAMA Boot Camp.The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. This panel will be moderated by Curt Blades, Sales Development Manager, Successful Farming and Agriculture Online.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Communicating effectively with producers.

Podcasting and making money ...

John Blue — Sun, 17 Aug 2008 02:48:50 +0000

I am at the New Media Expo, listening to Leesa Barnes, author of Podcasting For Profit.

This is another session (see JasonVanOrden.com and Colligan.com) of a person who is an expert in podcasting selling services about podcasting to podcasters. Leesa is good at energetically presenting but when she focuses on "Helping you make Tons OF Money" as the focus of the presentation then I feel this is an infomercial. Each thing Leesa talks about in here presentation is a bit of bait / teaser to the audience with the subtle goal of getting this audience to buy her book, services, time, etc.

There is nothing wrong with this approach. People showed up at this session because money is certainly what drives this world and wanting to be a part of that is a strong motivator. But I think Leesa should fully disclose this: She makes her living selling her book, making paid presentation, and selling consulting services about podcasting.

Ok, what was useful from her presentation?

She is great at presenting case studies of podcasting business models. She presented Hulk Hogan as an example for Indirect Method Persona (the entertainment / star model). She broke down the Oprah model in a great fashion as part of the Integrated Method Persona. And she leveraged Big Bird as an example of Direct Method Persona.
She really engaged the group, sought their input, and made them want to participate. This is the kind of person you want at a conference speaking!
She is an idea generator person.
She has a methodology to share and utilize which help people focus.
ShowTaxi.com allows you to create unique feeds on your software, SubscribeCast.com and PremiumCast.com help you create web based unique feeds, AMember.com helps you manage members.

Final message: You do need multiple streams of income and you need to develop the strategy for each. Use what you know! You must be your brand because all the other brands are taken:)

business, information, marketing, NME2008, podcasting, social media, truffle media networks

Short list of resources for NAMA Bootcamp 2008 attendees

Truffle Media Networks — Sat, 16 Aug 2008 05:45:12 +0000

Thank for your time at NAMA Bootcamp 2008. We hope you found some great connections and learned some usable info!

Here are some resources to learn more about new media and its utilization.

Selected presentations (audio) from 2008 NAMA Boot Camp.
The Podcast Consumer Revealed 2008 by Edison Media Research.
Internet & Multimedia 2008 Reports by Edison Media Research.
Advertisement Unit Standards and Downloadable Measurement Guidelines from the Association for Downloadable Media.

Podcasts / blogs to follow:

Marketing over Coffee by Chris Penn and John Wall.
Chris Brogan, veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals.

Additional resources available on Truffle Resource page.

AMC 0009 - New Media in Ag Tele-Seminar - TruffleMedia.com

Ag Media Conversations — Tue, 12 Aug 2008 02:20:51 +0000

Mark Jewell from AggieLance hosts a panel discussion with Chuck Zimmerman from Agwired.com and Zimmcomm.biz, Liza Markle from the National FFA Organization, and John Blue from Truffle Media Networks, talking about social media, and WHY do we need to be using it in the agriculture industry today!

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Social and new media in agriculture.

AMC 0008 - Tim Bourquin - Issues to tackle and future of new media/podcasting

Ag Media Conversations — Tue, 08 Jul 2008 02:03:36 +0000

Tim Bourquin, TNC New Media Founder & CEO, shares his time to chat with Truffle Media's Ned Arthur on the issues of metrics, what might the new-new media might look like, and what has to happen to gain wider acceptance of new media.

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To download an MP3 version to your desktop, right click on link below and save to your local computer.
Conversation with Tim Bourquin