resources

Agchat on Agriculture Education

Truffle Media Networks — Thu, 06 May 2010 20:14:30 +0000

Agricultural Education How is agricultural education progressing in the USA? What are the issues to funding? What are some usable ag ed resources to know of?

Truffle Media update for June 8, 2009, Using media to connect with agriculture

John Blue — Tue, 09 Jun 2009 03:15:34 +0000

June 8th, 2009

Invite others to the Truffle Media conversation by forwarding this to a friend.

New media & social information that might be of value to you:

From Marketing Profs: "Social-network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look for us on Facebook" or "Follow us on Twitter" is becoming more widespread". Expect to see billboards, bumper stickers, and ads on TV with those familiar icons of social media.
Back to marketing and sales basics: visitors, leads, customer, measure. HubSpot has a short video to help remind us of closed loop marketing.
From the PRSA Digital Impact Conference, a session on social media and public relations: how to survive, cope, and advance from John Wall and Chris Penn of Marketing Over Coffee.
Help A Reporter Out (HARO) versus ProfNet: HARO is the free version of ProfNet.

Who is using new/social media in Ag?

State fair season has started! Wisconsin State Fair, Kansas State Fair, The Ohio State Fair, and the North Carolina State Fair. Google "state fair facebook" or "state fair twitter".

Send us a note if you are using new / social media in agriculture and we will include it in next Truffle update.

Recent Truffle Media Productions

The SwineCast team returned from the 2009 World Pork Expo. They brought back several interviews, contributed to the Twitter conversations, and participated on the Swine Infirenza team in the BarbeQlossal competition (pics and tweets). A complete set of the Expo's activities will be available on SwineCast.com.

Ag Media Conversations for this update.

Audio Why is Monsanto using new and social media? A conversation with Kathleen Manning.

Listen to past at Ag Media Conversations on Truffle Media. Or add Ag Media Conversations to your MP3 playlist!

Thanks, again, for listening!

The Truffle Media Networks team
feedback@TruffleMedia.com

Marketing CDs are DEAD!

Truffle Media Networks — Thu, 19 Feb 2009 04:11:25 +0000

Are you still handing out CDs as part of a marketing promotion campaign? Are they working? How do you know? Are you measuring your expense and return on this physical media?

Listen to Chris Penn and John Wall on their most recent Marketing Over Coffee ; There you will hear about John Wall using marketing CDs at a technology conference. He actually setup a measurable system to track all the CDs that were used (put in a computer and run). He handed out 75 to a highly targeted audience. None were put in a computer and run. John mentioned that on another campaign he handed out 150 CDs, again with none utilized.

John offers this idea: Boil down you message / idea to a business card and put a URL on the card. This is cheaper than a CD and the results are much easier to measure.

AgriMarketing, information, information design, marketing, metrics, new media, resources, tools

How to use info from "The Realities of the New Ag Economy... and What It Means for Agri-marketers"

Truffle Media Networks — Tue, 03 Feb 2009 07:45:02 +0000

Here is some good agri-marketing info from a webinar titled "The Realities of the New Ag Economy... and What It Means for Agri-marketers" from December 15, 2008, sponsored by AgriMarketing Magazine and Planalytics Life Sciences. This is helpful in that it has input from experts in the agriculture world sharing their outlooks on future.
Ways to use this:

Looking for job? Use this as input on your mission, as a job seeker, to solve prospective employers with their problems.
Already in a job? Use this to identify opportunities that your company can tackle.

Presenters include:

Lynn Henderson - Publisher, AgriMarketing Magazine
Dr. Kevin McNew - President/CEO, CashGrainBids.com
Paul Corby - Sr. VP Energy, Planalytics Inc.
Jim Farrell - President/CEO, Farmers National Co.
Mark A. Lakers - President, Agribusiness and Food Associates
Dr. David Downey -- Exec. Director, Purdue University Center for Agribusiness

The presentation: http://tinyurl.com/dzupsz
The transcript: http://tinyurl.com/cqf2tg
The video: http://tinyurl.com/agfjdr. Note: this video is a WMV file and works only on Window machines. If you want a converted version (though audio quality is lower) try this: http://blip.tv/file/1730160.
All this material comes from http://tinyurl.com/acsqvp.

Photo "Agriculture diarama" by Frankie Roberto.

business, information, marketing, reports, resources

New Media Refresh, some pointers to helping traverse 2009 into 2010

John Blue — Wed, 31 Dec 2008 04:29:52 +0000

Truffle Media Update
December 30, 2008

Usable info for marketing

The end of the year is here and we at Truffle, like many of you, are looking at the cross over to 2009 and 2010. To help you refresh and upgrade, here are our picks of the year.

Marketing Over Coffee. Christopher S. Penn and John Wall provide insight and usable tools for marketing in the connected digital world. Check out the The Twitter Power Guide eBook and an audio Q&A session from a Seth Godin presentation on his book Tribes.
Chris Brogan. Chris has insight on the community and social media "space". Hire Chris!. Actually, he said you could hire him or read his blog and get the same info for free!
Read E-Myth. Michael Gerber wrote about being in your business more than 20 years. Great practical reading and coaching for your business.
Edward Tufte on design. Edward Tufte, well known professor on design, has a series of books and courses that provide insight on design. He also has a very resourceful forum on his web site; check out the recent conversations on election results/data.
Trends, everyone wants to be on the front of trends. While by no means the best or first, TrendWatching.com has material that can help provide inspiration and tickle your deep thoughts on the coming future. Good tip: Know why you are tracking trends. "Trend spotting can be fun. Makes you feel in the now and in the know. But that alone is not necessarily going to make you or your company more money. The way we see it, in a nutshell, is that tracking consumer trends is one way (and there are many ways!) to gain inspiration, helping you dream up profitable new goods, services and experiences for (and with) your customers. So trend watching should ultimately lead to profitable innovation."
Check out Springwise for new business ideas. Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. They ferociously track more than 400 global offline and online business resources, as well as taking to the streets of world cities, digital cameras at hand.
Folio...Find out what the world of the print media (magazine and newspaper) is doing. Yes, you will see info on layoffs and sell-offs in the print industry. But you will also see what those companies are trying to do. It was via Folio that I discovered the blog post by Jessica DaSilva, at the time an intern at the The Tampa Tribune. She wrote a post about the Tampa Tribune's shift in strategy and the message to the staff “People need to stop looking at TBO.com as an add on to The Tampa Tribune,” editor in chief Janet Coats said. “The truth is that The Tampa Tribune is an add on to TBO.”

Don't forget to add Ag Media Conversations to your playlist!

Have a Happy New Year!

The Truffle Media Networks team
feedback@TruffleMedia.com

blog, business, community, fun, information, information design, marketing, new media, research, resources, social media, tools

Did you miss the 2008 New Media in ag seminar?

John Blue — Fri, 10 Oct 2008 22:46:49 +0000

For those that were unable to attend, we would like to share the following presentations with you.

The keynote speaker was Chris Brogan (ChrisBrogan.com).

Click Play button below to listen Chris Brogan's presentation audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Chris Brogan seminar.

Chris Brogan shares his thoughts after the seminar on how businesses are seeking solutions to their new media and social media needs.

Click Play button below to listen Chris Brogan's after seminar interview audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Chris Brogan thoughts.

Updated community profiles on who is listening to Truffle shows.

To download PDF to your desktop, right click on link below and save to your local computer.
Community profiles

2008 NAMA Boot Camp Selected Presentations

Truffle Media Networks — Tue, 26 Aug 2008 20:17:09 +0000

From the 2008 NAMA Boot Camp, several presentations brought to you by Truffle Media Networks.

Producer Panel: Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. This panel will be moderated by Curt Blades, Sales Development Manager, Successful Farming and Agriculture Online.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Producer Panel.

Sponsored by by Successful Farming & Agriculture Online.

Food & Fuel Speaker: Allan Johnson, Senior Advisor to Under Secretary, Rural Development-USDA High fuel prices, reduced food supplies and rising food costs have got many Americans frustrated with the status quo. Unfortunately, biofuels have been unfairly blamed for the current economic conditions. This session will explain how USDA, American agriculture and renewable energy policy are moving forward to meet the world’s growing energy and food demands.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Food & Fuel Speaker.

Sponsored by Osborn & Barr Communications.

Textbook Marketing Speaker: Adrian Blake, DTN/The Progressive Farmer It truly is a small world and getting smaller. Hear about the challenges of global marketing and learn factors to consider as you “think global.”

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Textbook Marketing Speaker.

Client/Agency Panel: Hear both sides of the story. With representatives from both the client and agency side, you’ll get insight into these valuable relationships. Moderated by Cliff Becker, Food 360.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Client/Agency Panel.

Creative in Agriculture Speaker: Jacob Edenfield, Osborn & Barr Communications Never draw on the layout. Don’t promise the impossible. And never, ever draw on the layout. Just a couple of the things you might hear from Jacob Edenfield from Osborn & Barr as he discusses how to work effectively with your creative team, what makes good direction and how to think creatively – even if you’re not.

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Creative in Agriculture Speaker.

Sponsored by Osborn & Barr Communications.

AMC 0009 - New Media in Ag Tele-Seminar - TruffleMedia.com

Ag Media Conversations — Tue, 12 Aug 2008 02:20:51 +0000

Mark Jewell from AggieLance hosts a panel discussion with Chuck Zimmerman from Agwired.com and Zimmcomm.biz, Liza Markle from the National FFA Organization, and John Blue from Truffle Media Networks, talking about social media, and WHY do we need to be using it in the agriculture industry today!

Double click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Social and new media in agriculture.

Internet & Multimedia 2008 Reports

John Blue — Tue, 22 Apr 2008 20:05:05 +0000

The Infinite Dial 2008: Radio's Digital Platforms,The latest study by Edison Media Research and Arbitron, is the third in a series of annual Infinite Dial studies exploring the digital audio platforms (online radio, satellite radio, HD Radio, and podcasting among others) that expand the radio market, their impact on AM/FM radio, and implications for advertisers and media planners.