consumers

Consumers to Food Animal Industry: Natural and Free Range mean what?

Truffle Media Networks — Tue, 22 Nov 2011 16:30:17 +0000

What does "free range" or "natural" mean in animal agriculture. In Australia there is a call formally put in place definition that will help consumers understand the differences and reduce marketing confusion.

The beef industry could face a crackdown from the consumer watchdog for using the word ''natural'' to describe its products in the wake of legal action against the chicken meat industry for using the term ''free to roam''.

Companies like McDonalds look to food animal industries and trade groups to clarity their product marketing so as to avoid consumer back lash.

Antibiotics in Food Animals: Consumers, Scientists, and Farmers Continue Conversations

Truffle Media Networks — Fri, 11 Nov 2011 19:04:09 +0000

via thisweekinag.com

Antibiotics used while raising beef, poultry, and swine, has some scientists concerned. What should consumers know? Consumers are making their voice heard through new methods (ex, Chicago Public Schools buying antibiotic free chicken). Scientist continue to raise the alarm about the over use of antibiotics (ex, Union of Concerned Scientists petitions to FDA). And farmers and ranchers question the validity of stopping the prophylactic uses of antibiotics in food animals (ex, studies comparing US farm operations with antibiotic use with EU operations with no antibiotic use see no changes in antibiotic resistance).

Ag and Food To Consumers

Truffle Media Networks — Wed, 02 Nov 2011 03:40:36 +0000

Ag and Food To Consumers? How can we best move from preaching to the choir (ag) to preaching to the Masses? Who (non ag) do you follow, related to food & its connection to agriculture? This AgChat conversation gets to the core of the gap between the 2% that grow the food and the 98% who don't. How can those in agriculture make a connection to share their story?

Dr. Mike Lormore - Reaching Out to Consumers

Truffle Media Networks — Mon, 31 Oct 2011 20:59:24 +0000

Reaching Out to Consumers - Dr. Mike Lormore, Director of Dairy Veterinary Operations, Pfizer Animal Health, from the 2011 Antibiotic Use In Food Animals conference, October 26-27, 2011, Chicago, IL, USA.

For full screen, click on player below. Click to share video with others.

What Farmers Need To Know About Consumers

Truffle Media Networks — Thu, 20 Oct 2011 18:49:57 +0000

Audio via DairyCast.com

Charlie Arnot, The Center for Food Integrity, provides an overview of the Food System Summit program October 25-26, 2011 in Chicago. Dr. Jason Clay, Senior Vice President, Market Transformations with the World Wildlife Fund, will present a keynote address during the Summit; Jim Moseley, Co-Chair, AGree Transforming Food & Ag Policy, will be the featured speaker; and Joe Quinn, Senior Director, Issue Management and Strategic Outreach for Walmart Corporate Affairs, will provide the closing keynote address.

AgChat with Open Topics Convo

Truffle Media Networks — Wed, 12 Oct 2011 03:40:25 +0000

Open Ag Convo Who do you rely on to help you maintain your sense of humor during #harvest11? Do you think consumers have trouble finding answers to their food questions online? Learn what those in ag are doing to connect and share with consumers.

What Do Farmers Think About Consummers?

Truffle Media Networks — Fri, 23 Sep 2011 12:50:26 +0000

via USFRAonline.org

The U.S. Farmers & Ranchers Alliance's Survey of Farmers, Ranchers, and Consumers suggests that 93% of farmers and ranchers believe consumer's perception of US modern farming practices are somewhat or not accurate at all. The survey also notes that consumers are firmly divided on the direction of modern agriculture.

These and other survey observations were discussed in the Food Dialogues Town Hall, segments of which can be watched on-line.

Is There a Disconnect Between Consumers and Farmers?

Truffle Media Networks — Thu, 22 Sep 2011 14:32:57 +0000

via USFRAonline.org

The U.S. Farmers & Ranchers Alliance released a consumer, farmer, and rancher survey that says 42% of consumers believe US is heading in wrong direction. Additionally, it states 93% of farmers believe consumer perception of modern farming is somewhat or not accurate. This sets up a disconnect in the US on food production practices and consumer preferences.

Consumers think about food production constantly, yet know very little about how food is brought to the dinner table. Consumers are firmly divided on the direction of modern agriculture.

How To Open the Barn Doors, Connect With Community

Truffle Media Networks — Wed, 18 May 2011 03:01:41 +0000

via SwineCast.com

Commitment to connecting to the community is a key mission for this feed company. Tim Belstra, President, Belstra Milling Co., Inc., shares who they are, what they do, and why they do it.

"It should always be the challenge of food producers and food consumers to understand what it takes to provide 2 to 3 meals per day, to the world" Tim states

From the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

Tim Belstra - Opening the Barn Doors to Connect With Your Community

Truffle Media Networks — Wed, 18 May 2011 00:55:58 +0000

Opening the Barn Doors to Connect With Your Community - Tim Belstra, President, Belstra Milling Co., Inc., from the 2011 Animal Ag Alliance Stakeholders Summit, May 5-6, Arlington, VA, USA.

For full screen, click on player below. Click to share video with others.