new media

Ag Media Summit 2011 coming up in July

Truffle Media Networks — Mon, 27 Jun 2011 17:02:52 +0000

Where are they from? Map of 2011 Ag Media Summit attendee locations.

View From Far and Near! Ag Media Summit attendees 2011 in a full screen map

AgChat discussion on ag, farm, and ranch blogs.

Truffle Media Networks — Tue, 14 Jun 2011 18:24:45 +0000

Ag, Farm, and Ranch Blogs What are to tools ag bloggers prefer? What are the tips they offer to share agriculture's stories? This AgChat discussion offers some insight into agri-bloggers.

AgChat on Social Media in Agriculture

Truffle Media Networks — Thu, 07 Apr 2011 01:21:52 +0000

Ag and Social Media? Yes, agriculture does use social media. With 2% of Americans involved with ag food production compared to 100% of everyone eats, there is a need for farmers and ranchers to share their story: social media is a major outlet.

AMC 0053 - Mark Gale, Charleston|Orwig, understands that Social/New Media is not a "checkoff" item

Ag Media Conversations — Sat, 02 Oct 2010 01:53:24 +0000

Mark Gale ( @MarksKiosk), Charleston|Orwig, makes the observation that social and new media can not be a communications "check-off" item and companies need to make commitments in people, hours, and tools to successfully utilize the web.

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Mark Gale on social/new media use in communications, marketing, and public relations.

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AMC 0045 - How the Dairy Industry Uses New and Social Media

Ag Media Conversations — Sat, 29 May 2010 01:29:26 +0000

Liz Woodruff ( @lizwoodruff and @INDairy ), of Milk Promotion Services of Indiana, shares how the diary industry uses various tools to tell the story around dairy production, dairy products, and the nutritional benefits of milk.

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Liz Woodruff on dairy industry's use of social and new media.

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Sarah Hubbart - Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking

Truffle Media Networks — Thu, 13 May 2010 04:22:16 +0000

Reaching Friends, Family & Urban Consumers – The Impact & Value of Social Networking - Sarah Hubbart, Communications Coordinator, Animal Agriculture Alliance, from the 2010 Animal Ag Alliance Stakeholder's Summit: Truth, Lies and Videotape: Is Activism Jeopardizing Our Food Security?, April 28 - 29, 2010, Washington, DC, USA.

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Conversations Captured and Reused

Truffle Media Networks — Thu, 13 May 2010 01:44:08 +0000

Today's conversations in Twitter create streams of information flowing through and around many participants. The linkage between conversations can be made with a tag, key words, or the participants themselves.

But, after the party is over, there is not much left. Tweets are lost in the noise over time. The context of the conversations are broken up. The connections are fragmented.

Yes, you can search for bits and pieces of the conversations though Google. But the wholeness of the conversation must be pulled back together, a task that is more cumbersome as time moves on.

The ability to capture the conversations as they are happening (or soon there after) is one step toward keeping the pieces together.

Like a reporter or editor uses a note pad or word processor when they organize information on an event, digital tools are available to automatically pull tweets together in a usable form.

These digital publishing tools can also expand on the basic conversations by providing excerpts, summaries, and resource information. Like the stories and reports in the magazines and newspapers, the Twitter summaries themselves become part of the conversation, placed in the stream and yet still available over time outside the stream.

The published snippets provide historical context. They add value to the conversation because they readily provide extracted information and links.

They also remain available as a whole over time for others to discover and use.

Re-discovery of the conversations can help extend future discussions and provide reflection on the issues.

Truffle Media Update for April 28, 2010, What are you doing to connect with agri-professionals?

John Blue — Thu, 29 Apr 2010 08:58:56 +0000

Agriculture Stories Being Told

Precision ag technologies drive new #agtech talk In agriculture, technology being used today is very different than 5 years ago. The future will continue to bring new ways of making, marketing, and selling agriculture products. #AgTech on Twitter, 12-1pm CDT April 30, 2010 starts a conversation on agriculture technology and its impact.
Connecting Agricultural Media To Conversations This working model shares insights from 5 years in the digital agricultural media space working to connect with farmers, producers, and agri-professionals. Take away? Cross Connect; Measure, Understand, Adjust, Act, Repeat; and Best Practices? Practice, Practice, and more Practice.
NAMA Agri-Marketing Conference Conversations from NAMA 2010 Agri-Marketing Conference: interviews, photos, and resource links.
New Ag Media Model Paulsen Marketing published market research on two generational agri-professional points of view. Some observations: Digital media is supplementing traditional media, not replacing it, The source of information is more important than the channel, and Digital media is scalable and can be a cost-efficient media to test. This research contains several video conversations with producers across several ag industry segments and demographics.

Truffle Media Networks brings focused agricultural conversations to agri-business professionals across the beef, dairy, poultry, swine, and crop industries. Learn more how Truffle Media Networks can help you connect with agri-professionals.

Posts that might be of value to you

A Simple Matrix For Social Media Engagement Tom Webster from Edison Research provides a clearer path to thinking about all the pieces you need to have in place before you dive in to the social media pool. Tom says "Note that this doesn't tell you how to do, but how to think. You get to write the story for how to do, like everyone else in this nascent space."
View from the Social inbox 2010 Merkle, a customer relationship marketing agency, provides a market research white paper on how social media, email, and other digital media plays a part in communication and marketing.

Truffle Media hightlights

From BeefCast: Is More Brazilian Beef Bound for the US? Glynn Tonsor, new livestock economist at Kansas State, share his thoughts on the current cattle market trends as well as some global impacts on our marketplace.
From DairyCast: Update on Traceability. Dr. Richard Breitmeyer, State Veterinarian for the California Department of Food and Agriculture, provides California perspective on traceability.
From PoultryCast: Ag Economy Overview - Better Than The General Economy? Brian Briggeman of the Federal Reserve Bank of Kansas City shares a look at the agricultural economy in comparison with the anticipated rebound in the general economy.
From SwineCast: Canadian Herd Buyout Explained. Jurgen Preugschas, president of the Canadian Pork Council, explains outcomes of recent programs the Canadian government has extended to the pork industry.
From CropVillage: What Might Agricultural Field Robots Look Like? Rasmus Nyholm Jørgensen describes research and future of agricultural field robots.

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AMC 0043 - Sarah Hubbart updates us on the recently concluded College Aggies Online contest.

Ag Media Conversations — Fri, 23 Apr 2010 11:52:11 +0000

Sarah Hubbart ( @mustbesarah and @animalag ), Communications Coordinator for the Animal Agriculture Alliance, updates us on the recently concluded College Aggies Online contest.

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Sarah Hubbart updates us on the recently concluded College Aggies Online contest.

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AMC 0042 - Celeste Laurent is this year's individual winner of the College Aggies Online community contest

Ag Media Conversations — Fri, 23 Apr 2010 11:46:26 +0000

Celeste Laurent ( @celestelaurent ) from the Western Kentucky University Block & Bridle club and individual winner of this year's College Aggies Online community contest, shares what she does on a daily basis to tell agriculture's story. Read more on Celeste's blog A Farm Girl's Perspective.

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Celeste Laurent telling agriculture's story on a daily basis.

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