story telling

AgChat on Agvocacy

Truffle Media Networks — Wed, 24 Aug 2011 21:30:21 +0000

What is AgVocacy? How can people broaden agvocacy beyond the ag 'choir'? What do you feel are some of the best ways for youth (FFA, 4H) to partake in agvocacy? AgVocacy was the topic of AgChat right on the close of the Agvocacy 2.0 conference in Nashville, TN.

AgChat discussion on ag, farm, and ranch blogs.

Truffle Media Networks — Tue, 14 Jun 2011 18:24:45 +0000

Ag, Farm, and Ranch Blogs What are to tools ag bloggers prefer? What are the tips they offer to share agriculture's stories? This AgChat discussion offers some insight into agri-bloggers.

Chipotle's Leason For Agriculture: Tell The Story

Truffle Media Networks — Sun, 31 Oct 2010 17:49:25 +0000

via money.cnn.com

Steve Ells, founder of Chipotle, shares an insight that those in agriculture need to adopt: Facts are not exciting. Stories are.

I thought we were going to get customers excited by telling them there were no antibiotics in our meat or no growth hormones used to raise the animals or no RGBH in our cheese or sour cream. Well, that's not a very appetizing message.

How can agri-professionals adopt this? When thinking about sharing information with consumers, non-farmers, or the press, don't provide just facts. While they are true (they are facts, right?) what people always remember are the stories.

So now we have a marketing program that's going to start a dialogue about why better ingredients make for better-tasting and more healthful food.

Farmers and Ranchers Using Social Media?

Truffle Media Networks — Sat, 04 Sep 2010 03:53:48 +0000

How are Farmers and Ranchers Using Social Media? The Agvocacy 2.0 Conference produced energy, conversation, and excitement among the farmers and ranchers attending.

AMC 0026 - conversation with Ray Prock of Ray-Lin Dairy

Ag Media Conversations — Thu, 25 Jun 2009 09:57:56 +0000

Conversation with Ray Prock from Ray-Lin Dairy, on why he uses social and new media to tell his side of the agriculture story. Learn more from Ray via Twitter (@RayLinDairy) or his blog.

Click Play button below to listen to audio on line.

To download an MP3 version to your desktop, right click on link below and save to your local computer.
Audio: Ray-Lin Dairy and sharing story via social media.