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 <title>strategy</title>
 <link>http://www.trufflemedia.com/home/category/tag-it/strategy</link>
 <description>The taxonomy view with a depth of 0.</description>
 <language>en</language>
<item>
 <title>Kay Johnson Smith - Animal Activists &amp; The Food Industry - Targets &amp; Tactics</title>
 <link>http://www.trufflemedia.com/home/content/kay-johnson-smith-animal-activists-the-food-industry-targets-tactics</link>
 <description>&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;Animal Activists &amp; The Food Industry - Targets &amp; Tactics - Kay Johnson Smith, Animal Agriculture Alliance, from the &lt;a href=&quot;http://www.trufflemedia.com/home/conference/2011-animal-ag-alliance-stakeholders-summit&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;2011 Animal Ag Alliance Stakeholders Summit&lt;/b&gt;&lt;/a&gt;, May 5-6, Arlington, VA, USA.&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;!--break--&gt;
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  &lt;span style=&quot;font-size: 16px;&quot;&gt;For full screen, click &lt;img align=&quot;texttop&quot; src=&quot;http://www.trufflemedia.com/common/BlipFullScreenIcon.jpg&quot; /&gt; on player below. Click &lt;img align=&quot;texttop&quot; src=&quot;http://www.trufflemedia.com/common/BlipShareIcon.png&quot; /&gt; to share video with others.&lt;/span&gt;&lt;br /&gt;
&lt;iframe src=&quot;http://blip.tv/play/hJxDgrusbwA.html&quot; width=&quot;680&quot; height=&quot;500&quot; frameborder=&quot;0&quot; allowfullscreen&gt;&lt;/iframe&gt;&lt;embed type=&quot;application/x-shockwave-flash&quot; src=&quot;http://a.blip.tv/api.swf#hJxDgrusbwA&quot; style=&quot;display:none&quot;&gt;&lt;/embed&gt;
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 <comments>http://www.trufflemedia.com/home/content/kay-johnson-smith-animal-activists-the-food-industry-targets-tactics#comments</comments>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/animalagsummit2011">AnimalAgSummit2011</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/conference">conference</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/consumers">consumers</category>
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 <category domain="http://www.trufflemedia.com/home/category/tag-it/public-relations">public relations</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/strategy">strategy</category>
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 <category domain="http://www.trufflemedia.com/home/category/tag-it/video">video</category>
 <pubDate>Mon, 16 May 2011 18:16:18 +0000</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">1101 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>BeefCast update for March 18, 2010, Why the up tick in the markets?</title>
 <link>http://www.trufflemedia.com/home/content/beefcast-update-for-march-18-2010-why-the-up-tick-in-the-markets</link>
 <description>Watching the recent upward trends in the cattle markets on the &lt;a href=&quot;http://www.cmegroup.com/&quot; target=&quot;_blank&quot;&gt;CME&lt;/a&gt;, it appears that the cattle business climate may be improving significantly. Both the &lt;a href=&quot;http://www.cmegroup.com/trading/commodities/livestock/live-cattle.html&quot; target=&quot;_blank&quot;&gt;live cattle market&lt;/a&gt; and the &lt;a href=&quot;http://www.cmegroup.com/trading/commodities/livestock/feeder-cattle.html&quot; target=&quot;_blank&quot;&gt;feeder cattle futures&lt;/a&gt; show a sustained positive outlook.&lt;br /&gt;
&lt;br /&gt;
To what do we credit this progress: higher consumer demand, lower carcass weights, or less domestic protein competition? Let’s visit today with &lt;a href=&quot;http://www.beefcast.com/beefcast-0462-why-the-up-tick-in-the-markets&quot; target=&quot;_blank&quot;&gt;Jim Robb&lt;/a&gt;, LMIC, about the market trends.&lt;br /&gt;
&lt;br /&gt;
Also take a moment and let me know how I can make BeefCast better for you by sending me an email to &lt;a href=&quot;http://www.beefcast.com/contact&quot;&gt;Feedback@BeefCast.com&lt;/a&gt; or give me a call 877-63BeefCast.
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;span style=&quot;font-weight: bold; font-size: 16px; color: #3470BE; line-height: 110%; font-family: Arial;&quot; class=&quot;title&quot;&gt;BeefCast&lt;sup&gt;®&lt;/sup&gt; &lt;a href=&quot;http://www.beefcast.com/Podcast&quot;&gt;Conversations&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;h2 class=&quot;subTitle&quot;&gt;Transcripts of: Increasing your AI pregnancy rate in cows&lt;/h2&gt;
&lt;p class=&quot;copy&quot;&gt;We now have available transcripts (&lt;a href=&quot;http://media.libsyn.com/media/trufflemedia/100202_DairyCast_CliffLambTranscriptPart1.pdf&quot; target=&quot;_blank&quot;&gt;Part 1&lt;/a&gt; and &lt;a href=&quot;http://media.libsyn.com/media/trufflemedia/100202_DairyCast_CliffLambTranscriptPart2.pdf&quot; target=&quot;_blank&quot;&gt;Part 2&lt;/a&gt;) from a series on increasing AI pregnancy rates in cows by Dr. Cliff Lamb (audio &lt;a href=&quot;http://media.libsyn.com/media/trufflemedia/100129_DairyCast_0337a.mp3&quot; target=&quot;_blank&quot;&gt;Part 1&lt;/a&gt; and &lt;a href=&quot;http://media.libsyn.com/media/trufflemedia/100202_DairyCast_0338.mp3&quot; target=&quot;_blank&quot;&gt;Part 2&lt;/a&gt;).&lt;/p&gt;
&lt;h2 class=&quot;subTitle&quot;&gt;Why the up tick in the markets&lt;/h2&gt;
&lt;p class=&quot;copy&quot;&gt;&lt;a href=&quot;http://media.libsyn.com/media/trufflemedia/100315_BeefCast_0462.mp3&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;&lt;img src=&quot;http://www.trufflemedia.com/common/speaker_icon.gif&quot; alt=&quot;MP3 file&quot; /&gt;Jim Robb&lt;/a&gt;, Livestock Marketing Information Center, helps us understand the recent up tick in the cattle markets.&lt;/p&gt;
&lt;h2 class=&quot;subTitle&quot;&gt;Managed Intensive Grazing Strategies&lt;/h2&gt;
&lt;p class=&quot;copy&quot;&gt;&lt;a href=&quot;http://media.libsyn.com/media/trufflemedia/100312_BeefCast_0461.mp3&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;&lt;img src=&quot;http://www.trufflemedia.com/common/speaker_icon.gif&quot; alt=&quot;MP3 file&quot; /&gt;David Davis&lt;/a&gt;, Superintendent, Forage Systems Research Center at the University of Missouri, help us understand &quot;Should you delay weaning?&quot; and getting more out your pastures.&lt;/p&gt;
&lt;h2 class=&quot;subTitle&quot;&gt;Agriculture Telling its Story&lt;/h2&gt;
&lt;p class=&quot;copy&quot;&gt;&lt;a href=&quot;http://www.trufflemedia.com/home/foodchat/foodchat-on-food-and-health&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;&lt;/a&gt;&lt;a href=&quot;http://www.trufflemedia.com/home/foodchat/foodchat-on-food-and-health&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Foodchat on Food and Health&lt;/b&gt;&lt;/a&gt;. What are the ways in which food, health, and education can be formulated to improve lives and create a future in which all children are not at risk of obesity?&lt;/p&gt;
&lt;p class=&quot;copy&quot;&gt;&lt;b&gt;&lt;a href=&quot;http://freakonomics.blogs.nytimes.com/2010/03/09/the-persistence-of-the-primitive-food-movement/&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;The Persistence of the Primitive Food Movement&lt;/a&gt;&lt;/b&gt; From the Freakonomics Blog, &quot;Americans are currently embracing a strange sort of primitivism. Bicycles are losing gears, runners are afoot in shoes designed to creatae a barefoot sensation (some are even running barefoot), and men are growing bushy Will Oldham-like beards. It’s all very curious and entertaining. But nowhere has our love for the supposed simplicity of the past been more evident than in food trends.&quot;&lt;/p&gt;
&lt;p class=&quot;copy&quot;&gt;&lt;a href=&quot;http://www.trufflemedia.com/home/content/food-cannot-be-ethical-only-people-can&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;&lt;b&gt;Food Cannot Be Ethical. Only People Can.&lt;/b&gt;&lt;/a&gt; A recent report, Ethical Food, attempts to address &quot;&lt;i&gt;Are ethical brand claims influencing food purchases? And if so, which claims matter most to consumers?&lt;/i&gt;&quot;. Unfortunately, this report is about creating a divisive environment around food, its production, and the people who work in the food and agriculture industries.&lt;/p&gt;
&lt;p class=&quot;copy&quot;&gt;Looking to discover other agriculture focused conversations? Start by looking into these agriculture tags: &lt;a target=&quot;_blank&quot; rel=&quot;external&quot; href=&quot;http://agtoday.us/91Jj8M&quot;&gt;&lt;b&gt;Farm&lt;/b&gt;&lt;/a&gt;, &lt;a target=&quot;_blank&quot; rel=&quot;external&quot; href=&quot;http://agtoday.us/avXi3b&quot;&gt;&lt;b&gt;Ag4all&lt;/b&gt;&lt;/a&gt;, &lt;a target=&quot;_blank&quot; rel=&quot;external&quot; href=&quot;http://agtoday.us/bKMoUs&quot;&gt;&lt;b&gt;Profood&lt;/b&gt;&lt;/a&gt;, &lt;a target=&quot;_blank&quot; rel=&quot;external&quot; href=&quot;http://agtoday.us/amGWS9&quot;&gt;&lt;b&gt;AgChat&lt;/b&gt;&lt;/a&gt;, and &lt;a target=&quot;_blank&quot; rel=&quot;external&quot; href=&quot;http://agtoday.us/bZvnZG&quot;&gt;&lt;b&gt;Beef&lt;/b&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;span style=&quot;font-weight: bold; font-size: 16px; color: #3470BE; line-height: 110%; font-family: Arial;&quot; class=&quot;title&quot;&gt;BeefCast&lt;sup&gt;®&lt;/sup&gt; &lt;a href=&quot;http://www.beefcast.com/headliners&quot;&gt;Headliners&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;h2 class=&quot;subTitle&quot;&gt;Dr. Ronald Lemenager, the BeefBlog&lt;/h2&gt;
&lt;p class=&quot;copy&quot;&gt;&lt;a class=&quot;tpl-content-highlight&quot; target=&quot;_blank&quot; href=&quot;http://purduephil.wordpress.com/2010/03/17/video-feature-baxter-black-high-horned-red-cows-calf/&quot;&gt;&lt;img width=&quot;23&quot; alt=&quot;Link to blog&quot; src=&quot;http://www.trufflemedia.com/img/Blogger_logo.jpg&quot; /&gt;Video Feature: Baxter Black&lt;/a&gt; High Horned Red Cow’s Calf.&lt;/p&gt;
&lt;h2 class=&quot;subTitle&quot;&gt;Don Tyler&lt;/h2&gt;
&lt;p class=&quot;copy&quot;&gt;&lt;a class=&quot;tpl-content-highlight&quot; target=&quot;_blank&quot; href=&quot;http://feedproxy.google.com/~r/DonTyler/~3/VOb75RU-7vA/building-camaraderie&quot;&gt;&lt;img width=&quot;23&quot; alt=&quot;Link to blog&quot; src=&quot;http://www.trufflemedia.com/img/Blogger_logo.jpg&quot; /&gt;Building Camaraderie&lt;/a&gt; Tough challenges and working through them can build camaraderie.&lt;/p&gt;
&lt;h2 class=&quot;subTitle&quot;&gt;Orlando Gil&lt;/h2&gt;
&lt;p class=&quot;copy&quot;&gt;&lt;a class=&quot;tpl-content-highlight&quot; target=&quot;_blank&quot; href=&quot;http://feedproxy.google.com/~r/OrlandoGil/~3/4xCAdZK3_z8/the-2010-census-helping-your-community-by-helping-latinos-be-counted&quot;&gt;&lt;img width=&quot;23&quot; alt=&quot;Link to blog&quot; src=&quot;http://www.trufflemedia.com/img/Blogger_logo.jpg&quot; /&gt;&lt;b&gt;Reminder For The 2010 Census&lt;/b&gt;&lt;/a&gt; Spread the word about the 2010 Census. Tell your Latino employees about their right to privacy and how important their response is. Tell them that it is safe to fill out the form and that it is important to be counted.&lt;/p&gt;
&lt;hr noshade=&quot;noshade&quot; /&gt;
Don&#039;t forget to add BeefCast&lt;sup&gt;®&lt;/sup&gt; to your playlist!&lt;br /&gt;
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&lt;hr noshade=&quot;noshade&quot; /&gt;
&lt;br /&gt;
Thanks, again, for listening.&lt;br /&gt;
&lt;br /&gt;
Trent Fredenburg&lt;br /&gt;
Your BeefCast Host&lt;br /&gt;
&lt;br /&gt;
&lt;a href=&quot;http://BeefCast.com/signup&quot;&gt;&lt;img border=&quot;0&quot; width=&quot;60&quot; src=&quot;http://www.trufflemedia.com/general_imgs/tf_photo.jpg&quot; alt=&quot;Trent Fredenburg&#039;s picture&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
1.877.63Beefcast (1.877.632.3332)&lt;br /&gt;
&lt;a href=&quot;http://www.beefcast.com/contact&quot;&gt;Feedback@BeefCast.com&lt;/a&gt;&lt;br /&gt;
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 <comments>http://www.trufflemedia.com/home/content/beefcast-update-for-march-18-2010-why-the-up-tick-in-the-markets#comments</comments>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/grazing">grazing</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/market">market</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/strategy">strategy</category>
 <pubDate>Fri, 19 Mar 2010 02:55:41 +0000</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">585 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>AMC 0037 - Nate Taylor shares tips, tactics, and strategies on using social media in ag</title>
 <link>http://www.trufflemedia.com/home/content/amc-0037-nate-taylor-shares-tips-tactics-and-stratgies-on-using-social-media-in-ag</link>
 <description>&lt;img src=&quot;http://www.trufflemedia.com/img/NateTaylor272x321x72dpi.jpg&quot; width=&quot;50&quot; alt=&quot;Nate Taylor shares tips, tactics, and stratgies on using social media in ag&quot; title=&quot;Nate Taylor shares tips, tactics, and strategies on using social media in ag&quot; style=&quot;float:right; margin-bottom:10px; margin-left:10px;&quot; /&gt;&lt;a href=&quot;http://media.libsyn.com/media/animalcast/100205_TruffleMedia_AMC_0037.mp3&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot; style=&quot;font-size: 18px;&quot;&gt;Nate Taylor&lt;/a&gt; &lt;span style=&quot;font-size: 18px;&quot;&gt;(aka&lt;/span&gt; &lt;a href=&quot;http://twitter.com/NateJTaylor&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot; style=&quot;font-size: 18px;&quot;&gt;@NateJTaylor&lt;/a&gt; &lt;span style=&quot;font-size: 18px;&quot;&gt;) chats about tools, tips, and directions on using social media in agriculture.&lt;/span&gt;&lt;!--break--&gt;&lt;br style=&quot;font-size: 18px;&quot; /&gt;
&lt;br style=&quot;font-size: 18px;&quot; /&gt;
&lt;span style=&quot;font-size: 18px;&quot;&gt;Click Play button below to listen to audio on line.&lt;/span&gt;&lt;br style=&quot;font-size: 18px;&quot; /&gt;
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&lt;br style=&quot;font-size: 18px;&quot; /&gt;
&lt;span style=&quot;font-size: 18px;&quot;&gt;To download an MP3 version to your desktop, right click on link below and save to your local computer.&lt;/span&gt;&lt;br style=&quot;font-size: 18px;&quot; /&gt;
&lt;a href=&quot;http://media.libsyn.com/media/animalcast/100205_TruffleMedia_AMC_0037.mp3&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot; style=&quot;font-size: 18px;&quot;&gt;&lt;img src=&quot;http://www.trufflemedia.com/common/speaker_icon.gif&quot; alt=&quot;&quot; /&gt;Nate Tylor&lt;/a&gt; &lt;span style=&quot;font-size: 18px;&quot;&gt;social media in ag strategies and tactics.&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;span style=&quot;font-size: 17px;&quot;&gt;Add Ag Media Conversations to your iTunes play list or favorite RSS reader.&lt;/span&gt;&lt;br style=&quot;font-size: 17px;&quot; /&gt;
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 <comments>http://www.trufflemedia.com/home/content/amc-0037-nate-taylor-shares-tips-tactics-and-stratgies-on-using-social-media-in-ag#comments</comments>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/energy">About media</category>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/strategy">strategy</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/tactics">tactics</category>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/share-this-now">To be shared</category>
 <pubDate>Thu, 04 Feb 2010 00:06:18 +0000</pubDate>
 <dc:creator>Ag Media Conversations</dc:creator>
 <guid isPermaLink="false">532 at http://www.trufflemedia.com/home</guid>
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 <title>AMC 0029 - What is Monsanto&#039;s conversation approach?</title>
 <link>http://www.trufflemedia.com/home/content/amc-0029-what-is-monsanto-conversation-approach</link>
 <description>&lt;span style=&quot;font-size: 15px;&quot;&gt;Learn more from &lt;a href=&quot;http://twitter.com/mica_mon&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;Mica Veihman&lt;/a&gt;, Monsanto&#039;s social media team lead. Mica chats with Ned Arthur about what they are doing is really about the conversation online and not so much about the tools.&lt;/span&gt;&lt;br /&gt;&lt;!--break--&gt;
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Click Play button below to listen to audio on line.&lt;br /&gt;
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To download an MP3 version to your desktop, right click on link below and save to your local computer.&lt;br /&gt;
&lt;a href=&quot;http://media.libsyn.com/media/trufflemedia2/090909_TruffleMedia_AMC_0029.mp3&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;&lt;img src=&quot;http://www.trufflemedia.com/common/speaker_icon.gif&quot; alt=&quot;&quot; /&gt;Mica Veihman&lt;/a&gt; chats with Ned Arthur that this is really about the conversation online and not so much about the tools.&lt;br /&gt;
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 <comments>http://www.trufflemedia.com/home/content/amc-0029-what-is-monsanto-conversation-approach#comments</comments>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/conversation">conversation</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/marketing">marketing</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/monsanto">monsanto</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/new-media">new media</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/social-media">social media</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/strategy">strategy</category>
 <pubDate>Fri, 11 Sep 2009 01:02:25 +0000</pubDate>
 <dc:creator>Ag Media Conversations</dc:creator>
 <guid isPermaLink="false">406 at http://www.trufflemedia.com/home</guid>
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