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 <title>dairy</title>
 <link>http://www.trufflemedia.com/home/category/tag-it/dairy</link>
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<item>
 <title>Heat Stress on Cattle</title>
 <link>http://www.trufflemedia.com/home/content/heat-stress-on-cattle</link>
 <description>&lt;a href=&quot;http://www.beefcast.com/beefcast-0490-how-to-properly-detect-heat-stress-in-your-herd&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;&lt;img alt=&quot;Heat Stress on Cows.Beach image credit to Johntex&quot; title=&quot;Heat Stress on Cows. Beach image credit to Johntex&quot; src=&quot;http://www.trufflemedia.com/img/beach-cow200x205x72dpi.jpg&quot; width=&quot;100&quot; align=&quot;left&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; /&gt;&lt;/a&gt; &lt;a href=&quot;http://www.beefcast.com/beefcast-0490-how-to-properly-detect-heat-stress-in-your-herd&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Heat Stress on Cows&lt;/b&gt;&lt;/a&gt; Dr. Larry Hollis, cattle veterinarian at Kansas State University, provides guidance on detecting and treatment of heat stress in cattle. Audio: &lt;a href=&quot;http://media.libsyn.com/media/trufflemedia/100618_BeefCast_0490.mp3&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Detection&lt;/a&gt; and &lt;a href=&quot;http://media.libsyn.com/media/trufflemedia/100621_BeefCast_0491.mp3&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Treatment&lt;/a&gt;.&lt;!--break--&gt;</description>
 <comments>http://www.trufflemedia.com/home/content/heat-stress-on-cattle#comments</comments>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/beef">beef</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/cattle">cattle</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/dairy">dairy</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/heat-stress">heat stress</category>
 <pubDate>Wed, 30 Jun 2010 05:40:00 -0700</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">729 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>AMC 0045 - How the Dairy Industry Uses New and Social Media</title>
 <link>http://www.trufflemedia.com/home/content/amc-0045-how-the-dairy-industry-uses-new-and-social-media</link>
 <description>&lt;img src=&quot;http://www.dairycast.com/files/dairycast.com/milklogo134x125x72dpi.jpg&quot; alt=&quot;Winners Drink Milk&quot; title=&quot;Winners Drink Milk&quot; style=&quot;float:right; margin-bottom:10px; margin-left:10px;&quot; /&gt;&lt;a href=&quot;http://media.libsyn.com/media/animalcast/100528_TruffleMedia_AMC_0045.mp3&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot; style=&quot;font-size: 18px;&quot;&gt;Liz Woodruff&lt;/a&gt; &lt;span style=&quot;font-size: 18px;&quot;&gt;(&lt;/span&gt; &lt;a href=&quot;http://twitter.com/lizwoodruff&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot; style=&quot;font-size: 18px;&quot;&gt;@lizwoodruff&lt;/a&gt; &lt;span style=&quot;font-size: 18px;&quot;&gt;and&lt;/span&gt; &lt;a href=&quot;http://twitter.com/INDairy&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot; style=&quot;font-size: 18px;&quot;&gt;@INDairy&lt;/a&gt; &lt;span style=&quot;font-size: 18px;&quot;&gt;), of &lt;a href=&quot;http://www.indianadairycouncil.org/&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Milk Promotion Services of Indiana&lt;/a&gt;, shares how the diary industry uses various tools to tell the story around dairy production, dairy products, and the nutritional benefits of milk.&lt;/span&gt;&lt;br style=&quot;font-size: 18px;&quot; /&gt;
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&lt;span style=&quot;font-size: 18px;&quot;&gt;Click Play button below to listen to audio on line.&lt;/span&gt;&lt;br style=&quot;font-size: 18px;&quot; /&gt;
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&lt;span style=&quot;font-size: 18px;&quot;&gt;To download an MP3 version to your desktop, right click on link below and save to your local computer.&lt;/span&gt;&lt;br style=&quot;font-size: 18px;&quot; /&gt;
&lt;a href=&quot;http://media.libsyn.com/media/animalcast/100528_TruffleMedia_AMC_0045.mp3&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot; style=&quot;font-size: 18px;&quot;&gt;&lt;img src=&quot;http://www.trufflemedia.com/common/speaker_icon.gif&quot; alt=&quot;&quot; /&gt;Liz Woodruff&lt;/a&gt; &lt;span style=&quot;font-size: 18px;&quot;&gt;on dairy industry&#039;s use of social and new media.&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;span style=&quot;font-size: 17px;&quot;&gt;Add Ag Media Conversations to your iTunes play list or favorite RSS reader.&lt;/span&gt;&lt;br style=&quot;font-size: 17px;&quot; /&gt;
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 <comments>http://www.trufflemedia.com/home/content/amc-0045-how-the-dairy-industry-uses-new-and-social-media#comments</comments>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/dairy">dairy</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/milk">milk</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/new-media">new media</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/promotion">promotion</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/social-media">social media</category>
 <pubDate>Fri, 28 May 2010 18:29:26 -0700</pubDate>
 <dc:creator>Ag Media Conversations</dc:creator>
 <guid isPermaLink="false">706 at http://www.trufflemedia.com/home</guid>
</item>
<item>
 <title>How the Dairy Industry Uses New and Social Media</title>
 <link>http://www.trufflemedia.com/home/content/how-the-dairy-industry-uses-new-and-social-media</link>
 <description>&lt;a href=&quot;http://www.trufflemedia.com/home/content/amc-0045-how-the-dairy-industry-uses-new-and-social-media&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;
&lt;img alt=&quot;Winners Drink Milk&quot; title=&quot;Winners Drink Milk&quot; src=&quot;http://www.dairycast.com/files/dairycast.com/milklogo134x125x72dpi.jpg&quot; width=&quot;100&quot; align=&quot;left&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; /&gt;&lt;/a&gt; &lt;a href=&quot;http://www.trufflemedia.com/home/content/amc-0045-how-the-dairy-industry-uses-new-and-social-media&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Dairy&#039;s Use of Social Media&lt;/b&gt;&lt;/a&gt; Liz Woodruff (&lt;a href=&quot;http://twitter.com/lizwoodruff&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot; style=&quot;font-size: 18px;&quot;&gt;@lizwoodruff&lt;/a&gt; and &lt;a href=&quot;http://twitter.com/INDairy&quot; title=&quot;&quot; rel=&quot;external&quot; target=&quot;_blank&quot; style=&quot;font-size: 18px;&quot;&gt;@INDairy&lt;/a&gt;), of &lt;a href=&quot;http://www.indianadairycouncil.org/&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Milk Promotion Services of Indiana&lt;/a&gt;, shares how the diary industry uses various tools to tell the story around dairy production, dairy products, and the nutritional benefits of milk.&lt;!--break--&gt;</description>
 <comments>http://www.trufflemedia.com/home/content/how-the-dairy-industry-uses-new-and-social-media#comments</comments>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/dairy">dairy</category>
 <pubDate>Fri, 28 May 2010 11:34:41 -0700</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">707 at http://www.trufflemedia.com/home</guid>
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 <title>On The Farm: Zweber Family Farm</title>
 <link>http://www.trufflemedia.com/home/content/on-the-farm-zweber-family-farm</link>
 <description>&lt;a href=&quot;http://www.dairycast.com/onthefarm/zweber-family-farm&quot; target=&quot;_blank&quot; class=&quot;tpl-content-highlight&quot;&gt;&lt;img alt=&quot;Zweber Family Farm&quot; title=&quot;Zweber Family Farm&quot; src=&quot;http://www.dairycast.com/files/dairycast.com/zweber200x112x72dpi.jpg&quot; width=&quot;100&quot; align=&quot;left&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; /&gt;&lt;/a&gt; &lt;a href=&quot;http://www.dairycast.com/onthefarm/zweber-family-farm&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;On The Farm&lt;/b&gt;&lt;/a&gt; Nick Weber (&lt;a href=&quot;http://nickelsnotes.wordpress.com/&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Nickel&#039;s Notes&lt;/a&gt; and &lt;a href=&quot;http://twitter.com/n_web&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;@n_web&lt;/a&gt;) hosts On The Farm (&lt;a href=&quot;http://search.twitter.com/search?q=onthefarm&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;#onthefarm&lt;/a&gt;): Chat with Emily Zweber (&lt;a href=&quot;http://twitter.com/ezweber&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;@ezweber&lt;/a&gt;) of &lt;a href=&quot;http://zweberfarms.wordpress.com/&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;Zweber Family Farm&lt;/a&gt;.&lt;!--break--&gt;</description>
 <comments>http://www.trufflemedia.com/home/content/on-the-farm-zweber-family-farm#comments</comments>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/dairy">dairy</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/onthefarm">onthefarm</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/organic">organic</category>
 <pubDate>Fri, 30 Apr 2010 12:21:00 -0700</pubDate>
 <dc:creator>John Blue</dc:creator>
 <guid isPermaLink="false">668 at http://www.trufflemedia.com/home</guid>
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<item>
 <title>David Ward - Raw Milk Controversy in Wisconsin </title>
 <link>http://www.trufflemedia.com/home/content/david-ward-raw-milk-controversy-in-wisconsin</link>
 <description>&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;Raw Milk Controversy in Wisconsin - David Ward, Director of Government Relations in Dairy, Cooperative Network, WI, from &lt;a href=&quot;http://www.trufflemedia.com/home/conference/2010-niaa-one-health-implications-for-animal-agriculture&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;NIAA&#039;s One Health: Implications for Animal Agriculture&lt;/b&gt;&lt;/a&gt;, March 15 - 17, 2010, Kansas City, MO, USA.&lt;/span&gt;&lt;br /&gt;
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</description>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/cattle">cattle</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/dairy">dairy</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/niaa2010">niaa2010</category>
 <pubDate>Thu, 08 Apr 2010 09:23:56 -0700</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">639 at http://www.trufflemedia.com/home</guid>
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<item>
 <title>Dr. Purnedu Vasavada - Current and Emerging Organisms in Raw Milk that Affect Public Health</title>
 <link>http://www.trufflemedia.com/home/content/dr-purnedu-vasavada-current-and-emerging-organisms-in-raw-milk-that-affect-public-health</link>
 <description>&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;Current and Emerging Organisms in Raw Milk that Affect Public Health - Dr. Purnedu Vasavada, University of Wisconsin-River Falls , from &lt;a href=&quot;http://www.trufflemedia.com/home/conference/2010-niaa-one-health-implications-for-animal-agriculture&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;NIAA&#039;s One Health: Implications for Animal Agriculture&lt;/b&gt;&lt;/a&gt;, March 15 - 17, 2010, Kansas City, MO, USA.&lt;/span&gt;&lt;br /&gt;
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 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/cattle">cattle</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/dairy">dairy</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/niaa2010">niaa2010</category>
 <pubDate>Thu, 08 Apr 2010 09:14:47 -0700</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">638 at http://www.trufflemedia.com/home</guid>
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 <title>Dr. John Clifford - Past, Present and Future Veterinary Services&#039; Roles in One Health</title>
 <link>http://www.trufflemedia.com/home/content/dr-john-clifford-past-present-and-future-veterinary-services-roles-in-one-health</link>
 <description>&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;Past, Present and Future Veterinary Services&#039; Roles in One Health - Dr. John Clifford, Chief Veterinarian, USDA, from &lt;a href=&quot;http://www.trufflemedia.com/home/conference/2010-niaa-one-health-implications-for-animal-agriculture&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;NIAA&#039;s One Health: Implications for Animal Agriculture&lt;/b&gt;&lt;/a&gt;, March 15 - 17, 2010, Kansas City, MO, USA.&lt;/span&gt;&lt;br /&gt;
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  &lt;span style=&quot;font-size: 16px;&quot;&gt;&lt;b&gt;Audio only&lt;/b&gt; Click Play button below to listen to audio on line.&lt;br /&gt;
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&lt;span style=&quot;font-size: 16px;&quot;&gt;Direct link to MP3 audio file, right click and download file&lt;br&gt;&lt;a href=&quot;http://media.libsyn.com/media/animalcast/100316_NIAA_CliffordAudio.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Dr. John Clifford - Past, Present and Future Veterinary Services&#039; Roles in One Health&lt;/b&gt;&lt;/a&gt;.&lt;/span&gt;
</description>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/audio">audio</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/beef">beef</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/dairy">dairy</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/niaa2010">niaa2010</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/opening-general-session">Opening General Session</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/poultry">poultry</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/sheep">sheep</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/swine">swine</category>
 <pubDate>Thu, 08 Apr 2010 07:41:05 -0700</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">637 at http://www.trufflemedia.com/home</guid>
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<item>
 <title>Edward M. Avalos - The Future of Traceability in USDA&#039;s Animal Health Programs</title>
 <link>http://www.trufflemedia.com/home/content/edward-m-avalos-the-future-of-traceability-in-usdas-animal-health-programs</link>
 <description>&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;The Future of Traceability in USDA&#039;s Animal Health Programs - Edward M. Avalos, Under Secretary, USDA Marketing and Regulatory Programs and Veterinary Services and Dr. John Clifford, Chief Veterinarian, USDA, from &lt;a href=&quot;http://www.trufflemedia.com/home/conference/2010-niaa-one-health-implications-for-animal-agriculture&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;NIAA&#039;s One Health: Implications for Animal Agriculture&lt;/b&gt;&lt;/a&gt;, March 15 - 17, 2010, Kansas City, MO, USA.&lt;/span&gt;&lt;br /&gt;
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  &lt;span style=&quot;font-size: 16px;&quot;&gt;&lt;b&gt;Audio only&lt;/b&gt; Click Play button below to listen to audio on line.&lt;br /&gt;
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&lt;span style=&quot;font-size: 16px;&quot;&gt;Direct link to MP3 audio file, right click and download file&lt;br&gt;&lt;a href=&quot;http://media.libsyn.com/media/animalcast/100316_NIAA_AvalosAudio.mp3&quot; rel=&quot;external&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Edward M. Avalos - The Future of Traceability in USDA&#039;s Animal Health Programs&lt;/b&gt;&lt;/a&gt;.&lt;/span&gt;</description>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/animal-id">animal id</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/audio">audio</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/beef">beef</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/dairy">dairy</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/niaa2010">niaa2010</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/poultry">poultry</category>
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 <pubDate>Thu, 08 Apr 2010 07:20:35 -0700</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">636 at http://www.trufflemedia.com/home</guid>
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 <title>Dr. Ann Wilkinson - Welfare: The Husbandry-Health Link: The cattle perspective</title>
 <link>http://www.trufflemedia.com/home/content/dr-ann-wilkinson-welfare-the-husbandry-health-link-the-cattle-perspective</link>
 <description>&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;Welfare: The Husbandry-Health Link: The cattle perspective - Dr. Ann Wilkinson, Pfizer Animal Health 
, from &lt;a href=&quot;http://www.trufflemedia.com/home/conference/2010-niaa-one-health-implications-for-animal-agriculture&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;NIAA&#039;s One Health: Implications for Animal Agriculture&lt;/b&gt;&lt;/a&gt;, March 15 - 17, 2010, Kansas City, MO, USA.&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
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&lt;/center&gt;</description>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/animal-care">animal care</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/animal-health">animal health</category>
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 <pubDate>Mon, 29 Mar 2010 19:59:25 -0700</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">618 at http://www.trufflemedia.com/home</guid>
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<item>
 <title>Dr. Jared Taylor - I&#039;ve Never Seen a Cow with a Rash! What are Beef Measles?</title>
 <link>http://www.trufflemedia.com/home/content/dr-jared-taylor-ive-never-seen-a-cow-with-a-rash-what-are-beef-measles</link>
 <description>&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;I&#039;ve Never Seen a Cow with a Rash! What are Beef Measles? - Dr. Jared Taylor, DVM, MPH, Assistant Professor, Oklahoma State University, from &lt;a href=&quot;http://www.trufflemedia.com/home/conference/2010-niaa-one-health-implications-for-animal-agriculture&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;NIAA&#039;s One Health: Implications for Animal Agriculture&lt;/b&gt;&lt;/a&gt;, March 15 - 17, 2010, Kansas City, MO, USA.&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;!--break--&gt;
&lt;center&gt;
  &lt;span style=&quot;font-size: 16px;&quot;&gt;For full screen, click &lt;img align=&quot;texttop&quot; src=&quot;http://www.trufflemedia.com/common/BlipFullScreenIcon.jpg&quot; /&gt; on player below. Click &lt;img align=&quot;texttop&quot; src=&quot;http://www.trufflemedia.com/common/BlipShareIcon.png&quot; /&gt; to share video with others.&lt;/span&gt;&lt;br /&gt;&lt;embed src=&quot;http://blip.tv/play/hJxDgdC3HQA%2Em4v&quot; type=&quot;application/x-shockwave-flash&quot; width=&quot;680&quot; height=&quot;500&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot;&gt;&lt;/embed&gt;
&lt;/center&gt;</description>
 <category domain="http://www.trufflemedia.com/home/category/audience-interest-areas/ag-related">Ag related</category>
 <category domain="http://www.trufflemedia.com/home/category/tag-it/animal-health">animal health</category>
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 <pubDate>Mon, 29 Mar 2010 19:19:43 -0700</pubDate>
 <dc:creator>Truffle Media Networks</dc:creator>
 <guid isPermaLink="false">612 at http://www.trufflemedia.com/home</guid>
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