nama

Truffle Media Update for April 28, 2010, What are you doing to connect with agri-professionals?

John Blue — Thu, 29 Apr 2010 08:58:56 +0000

Agriculture Stories Being Told

Precision ag technologies drive new #agtech talk In agriculture, technology being used today is very different than 5 years ago. The future will continue to bring new ways of making, marketing, and selling agriculture products. #AgTech on Twitter, 12-1pm CDT April 30, 2010 starts a conversation on agriculture technology and its impact.
Connecting Agricultural Media To Conversations This working model shares insights from 5 years in the digital agricultural media space working to connect with farmers, producers, and agri-professionals. Take away? Cross Connect; Measure, Understand, Adjust, Act, Repeat; and Best Practices? Practice, Practice, and more Practice.
NAMA Agri-Marketing Conference Conversations from NAMA 2010 Agri-Marketing Conference: interviews, photos, and resource links.
New Ag Media Model Paulsen Marketing published market research on two generational agri-professional points of view. Some observations: Digital media is supplementing traditional media, not replacing it, The source of information is more important than the channel, and Digital media is scalable and can be a cost-efficient media to test. This research contains several video conversations with producers across several ag industry segments and demographics.

Truffle Media Networks brings focused agricultural conversations to agri-business professionals across the beef, dairy, poultry, swine, and crop industries. Learn more how Truffle Media Networks can help you connect with agri-professionals.

Posts that might be of value to you

A Simple Matrix For Social Media Engagement Tom Webster from Edison Research provides a clearer path to thinking about all the pieces you need to have in place before you dive in to the social media pool. Tom says "Note that this doesn't tell you how to do, but how to think. You get to write the story for how to do, like everyone else in this nascent space."
View from the Social inbox 2010 Merkle, a customer relationship marketing agency, provides a market research white paper on how social media, email, and other digital media plays a part in communication and marketing.

Truffle Media hightlights

From BeefCast: Is More Brazilian Beef Bound for the US? Glynn Tonsor, new livestock economist at Kansas State, share his thoughts on the current cattle market trends as well as some global impacts on our marketplace.
From DairyCast: Update on Traceability. Dr. Richard Breitmeyer, State Veterinarian for the California Department of Food and Agriculture, provides California perspective on traceability.
From PoultryCast: Ag Economy Overview - Better Than The General Economy? Brian Briggeman of the Federal Reserve Bank of Kansas City shares a look at the agricultural economy in comparison with the anticipated rebound in the general economy.
From SwineCast: Canadian Herd Buyout Explained. Jurgen Preugschas, president of the Canadian Pork Council, explains outcomes of recent programs the Canadian government has extended to the pork industry.
From CropVillage: What Might Agricultural Field Robots Look Like? Rasmus Nyholm Jørgensen describes research and future of agricultural field robots.

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The Truffle Media Networks team
feedback@TruffleMedia.com

Presentation to NAMA Southwest May 2009

John Blue — Mon, 01 Jun 2009 14:09:44 +0000

For full screen, click on player below.

AMC 0022c - New Mexico State University student NAMA presents New Mexico Wines Into New Mexico Restaurants

Ag Media Conversations — Tue, 21 Apr 2009 07:30:54 +0000

New Mexico State University's student NAMA team presents New Mexico Wines Into New Mexico Restaurants - www.TruffleMedia.com.

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Audio: New Mexico State University student NAMA team presents New Mexico Wines Into New Mexico Restaurants

AMC 0022b - University of Guelph's NAMA team on marketing of Hilltop Sizzlers from Willowgrove Hill Farms

Ag Media Conversations — Tue, 21 Apr 2009 07:24:13 +0000

University of Guelph's student NAMA team sharing thoughts on marketing of Hilltop Sizzlers from Willowgrove Hill Farms.

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To download an MP3 version to your desktop, right click on link below and save to your local computer.
Audio: University of Guelph's student NAMA team on marketing Hilltop Sizzlers from Willowgrove Hill Farms.

AMC 0022a - Purdue University NAMA Student team talk about marketing Brookston Pork Burgers

Ag Media Conversations — Tue, 21 Apr 2009 07:10:06 +0000

Purdue University's Student NAMA team shared their plans on making Brookston Pork Burgers known throughout the country.

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To download an MP3 version to your desktop, right click on link below and save to your local computer.
Audio: Purdue University NAMA Student team share their plans on making Brookston Pork Burgers known widely known.

Andy Cohen short magic video from NAMA 2009

Truffle Media Networks — Sun, 19 Apr 2009 08:01:00 +0000

Short clip of Andy Cohen showing a bit of magic and using it as a great analogy for business and marketing.

Simple agenda view for NAMA Agri-Marketing Conference, April 15 - 17, 2009, Atlanta, Georgia, USA

Truffle Media Networks — Mon, 06 Apr 2009 19:07:46 +0000

PDF/Printable version of agenda.

Thanks for sharing your #NAMA09 thoughts.

Truffle Media Networks — Mon, 06 Apr 2009 02:33:59 +0000

Thanks again for sharing! See you soon at #NAMA09.

Countdown Clockgreat free widgetsWidgetbox

FYI, follow NAMA 2009 Twitter conversation using the hashtag #NAMA09.

#NAMA09 - Twitter Searchgreat free widgetsWidgetbox

2008 NAMA Boot Camp Selected Presentations

Truffle Media Networks — Tue, 26 Aug 2008 20:17:09 +0000

From the 2008 NAMA Boot Camp, several presentations brought to you by Truffle Media Networks.

Producer Panel: Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won’t want to miss the valuable insights from producers. This panel will be moderated by Curt Blades, Sales Development Manager, Successful Farming and Agriculture Online.

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Producer Panel.

Sponsored by by Successful Farming & Agriculture Online.

Food & Fuel Speaker: Allan Johnson, Senior Advisor to Under Secretary, Rural Development-USDA High fuel prices, reduced food supplies and rising food costs have got many Americans frustrated with the status quo. Unfortunately, biofuels have been unfairly blamed for the current economic conditions. This session will explain how USDA, American agriculture and renewable energy policy are moving forward to meet the world’s growing energy and food demands.

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Food & Fuel Speaker.

Sponsored by Osborn & Barr Communications.

Textbook Marketing Speaker: Adrian Blake, DTN/The Progressive Farmer It truly is a small world and getting smaller. Hear about the challenges of global marketing and learn factors to consider as you “think global.”

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Textbook Marketing Speaker.

Client/Agency Panel: Hear both sides of the story. With representatives from both the client and agency side, you’ll get insight into these valuable relationships. Moderated by Cliff Becker, Food 360.

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Client/Agency Panel.

Creative in Agriculture Speaker: Jacob Edenfield, Osborn & Barr Communications Never draw on the layout. Don’t promise the impossible. And never, ever draw on the layout. Just a couple of the things you might hear from Jacob Edenfield from Osborn & Barr as he discusses how to work effectively with your creative team, what makes good direction and how to think creatively – even if you’re not.

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To download an MP3 version to your desktop, right click on link below and save to your local computer.
Creative in Agriculture Speaker.

Sponsored by Osborn & Barr Communications.

Short list of resources for NAMA Bootcamp 2008 attendees

Truffle Media Networks — Sat, 16 Aug 2008 05:45:12 +0000

Thank for your time at NAMA Bootcamp 2008. We hope you found some great connections and learned some usable info!

Here are some resources to learn more about new media and its utilization.

Selected presentations (audio) from 2008 NAMA Boot Camp.
The Podcast Consumer Revealed 2008 by Edison Media Research.
Internet & Multimedia 2008 Reports by Edison Media Research.
Advertisement Unit Standards and Downloadable Measurement Guidelines from the Association for Downloadable Media.

Podcasts / blogs to follow:

Marketing over Coffee by Chris Penn and John Wall.
Chris Brogan, veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals.

Additional resources available on Truffle Resource page.